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Conveying conscientiousness: Exploring environmental images across servicescapes

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  • Kauppinen-Räisänen, Hannele
  • Rindell, Anne
  • Ã…berg, Charlotta

Abstract

The study explores how conscientiousness gets conveyed across servicescapes in two specific retail contexts: a supermarket and an organic food store, both of which claim an environmentally oriented branding strategy. Data collected from a qualitative approach and a photo elicitation technique consist of 20 semi-structured interviews with consumers of organic food products. The present study contributes to extant retailing literature by demonstrating that a conscientious corporate brand image requires long-term, comprehensive dedication by retailers. Moreover, this study contributes to research into retailer branding by uncovering a nostalgic dimension of conscientious branding, which in this setting means acknowledging the effects of the past.

Suggested Citation

  • Kauppinen-Räisänen, Hannele & Rindell, Anne & Ã…berg, Charlotta, 2014. "Conveying conscientiousness: Exploring environmental images across servicescapes," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 520-528.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:4:p:520-528
    DOI: 10.1016/j.jretconser.2014.04.001
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    References listed on IDEAS

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    Cited by:

    1. Cristini, Hélène & Kauppinen-Räisänen, Hannele, 2020. "Managing the transformation of the global commons into luxuries for all," Journal of Business Research, Elsevier, vol. 116(C), pages 467-473.
    2. Park, Kyuseon & Park, Jin-Woo, 2018. "The effects of the servicescape of airport transfer amenities on the behavioral intentions of transfer passengers: A case study on Incheon International Airport," Journal of Air Transport Management, Elsevier, vol. 72(C), pages 68-76.
    3. Mogot Hermantoro & Albari, 2022. "E-Servicescape analysis and its effect on perceived value and loyalty on e-commerce online shopping sites in Yogyakarta," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 4(4), pages 39-49, October.
    4. Kwon, Ryeok-Hwan & Kim, Kwang-Jae & Kim, Ki-Hun & Hong, Yoo-Suk & Kim, Bohyun, 2015. "Evaluating servicescape designs using a VR-based laboratory experiment: A case of a Duty-free Shop," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 32-40.
    5. Shin, Hyunju & Parker, Janna, 2017. "Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 1-11.
    6. Kumar, Prashant & Polonsky, Micheal Jay, 2019. "In-store experience quality and perceived credibility: A green retailer context," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 23-34.
    7. Guyader, Hugo & Ottosson, Mikael & Witell, Lars, 2017. "You can't buy what you can't see: Retailer practices to increase the green premium," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 319-325.
    8. Liu, Chih-Hsing & Horng, Jeou-Shyan & Chou, Sheng-Fang & Yu, Tai-Yi & Lee, Ming-Tsung & Lapuz, Maria Carmen B., 2023. "Discovery sustainable servicescape on behavioural intention practices and nationality: The moderating role of parasocial interaction," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).

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