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Managing the transformation of the global commons into luxuries for all

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  • Cristini, Hélène
  • Kauppinen-Räisänen, Hannele

Abstract

In less than a century, mass industrialization and consumption have altered the Earth’s ecosystem and its resources. The elementary resources of the global commons—namely, air, water, and land—have been depleted, and human beings are increasingly suffering of various negative harms as a result of poor air quality, undrinkable water, and food contamination. Through the lens of the waste and scarcity of these elementary global commons, this study argues that luxury may relate to access to the elementary global commons and their resources. In doing so, this study introduces a new aspect of luxury and an alternative perspective to the prerequisites for human existence—namely, human needs of air, water, and food by reconsidering their existence in contemporary society. It explores the transformation of those human needs to becoming luxuries that goes beyond expensive products and services, and human yearning. The study contributes to current understandings of unconventional luxury.

Suggested Citation

  • Cristini, Hélène & Kauppinen-Räisänen, Hannele, 2020. "Managing the transformation of the global commons into luxuries for all," Journal of Business Research, Elsevier, vol. 116(C), pages 467-473.
    • Handle: RePEc:eee:jbrese:v:116:y:2020:i:c:p:467-473
    DOI: 10.1016/j.jbusres.2019.12.002
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    References listed on IDEAS

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    Cited by:

    1. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J., 2022. "Redefining “masstige” luxury consumption in the post-COVID era," Journal of Business Research, Elsevier, vol. 143(C), pages 239-254.
    2. Malone, Sheila & Tynan, Caroline & McKechnie, Sally, 2023. "Unconventional luxury: The reappropriation of time and substance," Journal of Business Research, Elsevier, vol. 163(C).
    3. Taishoff, Marika & Mühlbacher, Hans & Kauppinen-Räisänen, Hannele, 2022. "Building and sustaining resilient luxury service ecosystems," Journal of Business Research, Elsevier, vol. 146(C), pages 201-215.
    4. Estelle Dinh & Hans Mühlbacher & Mariaterasa Torchia, 2024. "Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 58-78, January.
    5. Chu Li & Wenjin Shen, 2024. "How to Perceive National Governance Networks in the Global Commons of the Earth’s Surface: A Case Study of the Antarctic," Land, MDPI, vol. 13(2), pages 1-20, February.

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