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Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach

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  • Singh, Harvinder
  • Prashar, Sanjeev

Abstract

The city of Mumbai has not yet exhausted its potential in terms of availability of mall space. Yet shoppers of Mumbai seem to prefer high-street locations even if the product or format is operating from inside a shopping mall also. It means that shoppers look beyond the basic chore of shopping and experience plays a vital role. This study was undertaken to understand the composition of shopping experience so that mall developers and managers succeed in generating exciting among shoppers by orchestration of shopping experience using components as identified at the end of this research. It is based on empirical investigation of 400 respondents selected from four shopping malls in Mumbai. The study identifies ambience, convenience, marketing focus, safety & security and physical infrastructure as factors vital in defining shopping experience. Results were confirmed using confirmatory factor analysis.

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  • Singh, Harvinder & Prashar, Sanjeev, 2014. "Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 220-228.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:2:p:220-228
    DOI: 10.1016/j.jretconser.2013.08.002
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    7. Sanjeev Prashar & Harvinder Singh & Chandan Parsad & T. Sai Vijay, 2017. "Predicting Indian Shoppers’ Malls Loyalty Behaviour," Vikalpa: The Journal for Decision Makers, , vol. 42(4), pages 234-250, December.
    8. Kauppinen-Räisänen, Hannele & Mühlbacher, Hans & Taishoff, Marika, 2020. "Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    9. Arpita Khare, 2020. "Location and agglomeration factors predicting retailers’ preference for Indian malls," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 245-266, December.
    10. Imroz Mahmud & Shamsad Ahmed & Farid Ahammad Sobhani & Md Aminul Islam & Samira Sahel, 2023. "The Influence of Mall Management Dimensions on Perceived Experience and Patronage Intentions in an Emerging Economy," Sustainability, MDPI, vol. 15(4), pages 1-16, February.
    11. Gupta, Ashish & Mishra, Vaibhav & Tandon, Anushree, 2020. "Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India: An Exploratory Study," American Business Review, Pompea College of Business, University of New Haven, vol. 23(1), pages 70-93, May.
    12. Haoying Han & Noman Sahito & Thuy Van Thi Nguyen & Jinsoo Hwang & Muhammad Asif, 2019. "Exploring the Features of Sustainable Urban Form and the Factors that Provoke Shoppers towards Shopping Malls," Sustainability, MDPI, vol. 11(17), pages 1-20, September.
    13. Chen, Nan & Yang, Yunpeng, 2021. "The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    14. Gilboa, Shaked & Vilnai-Yavetz, Iris & Mitchell, Vince & Borges, Adilson & Frimpong, Kwabena & Belhsen, Nourdine, 2020. "Mall experiences are not universal: The moderating roles of national culture and mall industry age," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    15. Vivek Devvrat Singh & Utkal Khandelwal & Ankit Saxena, 2023. "Measuring Emotional Response from the Mall Experiences: A Case of Tier II and III City Malls in India," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 9(1), pages 118-135.
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