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Perceived service innovativeness, consumer trait innovativeness and patronage intention

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  • Zolfagharian, Mohammad Ali
  • Paswan, Audhesh

Abstract

This paper examines consumer perception of service innovativeness (CPSI) and its effect on patronage intention. The empirical study is contextualized in two considerably different service industries. Using survey data, the empirical analysis suggests: (a) CPSI is associated with patronage intention; (b) different CPSI dimensions emerge as significant in different service industries; and (c) consumer trait innovativeness modifies the effect of CPSI on patronage intention. The implications of findings and directions for further research are discussed.

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  • Zolfagharian, Mohammad Ali & Paswan, Audhesh, 2009. "Perceived service innovativeness, consumer trait innovativeness and patronage intention," Journal of Retailing and Consumer Services, Elsevier, vol. 16(2), pages 155-162.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:2:p:155-162
    DOI: 10.1016/j.jretconser.2008.11.007
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    References listed on IDEAS

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    Cited by:

    1. Mauro Sciarelli & Abdelhakim A. Nagm & Mona I. Dakrory & Mario Tani & Mohamed A. Khashan, 2017. "The Relationship between Service Recovery and Patronage Intentions: The Mediating Role of Relationship Quality," International Business Research, Canadian Center of Science and Education, vol. 10(8), pages 215-231, August.
    2. Ibrahim Abosag & David Ross Brennan, 2017. "Understanding marketing innovativeness in Asia: a research agenda," Asian Business & Management, Palgrave Macmillan, vol. 16(4), pages 212-225, December.
    3. Pilawa, Joanna & Witell, Lars & Valtakoski, Aku & Kristensson, Per, 2022. "Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    4. Banik, Shanta, 2021. "Exploring the involvement-patronage link in the phygital retail experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    5. Jinsoo Hwang & Kwang-Woo Lee & Dohyung Kim & Insin Kim, 2020. "Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness," Sustainability, MDPI, vol. 12(21), pages 1-18, November.
    6. Tambo, Torben, 2014. "Collaboration on technological innovation in Danish fashion chains: A network perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 827-835.

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