IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v7y2019i1p139-152.html
   My bibliography  Save this article

Social Television Viewing with Second Screen Platforms: Antecedents and Consequences

Author

Listed:
  • Miao Guo

    (Department of Telecommunications, Ball State University, USA)

Abstract

This study investigates the causal relationship between antecedents and consequences of social television viewing combining the television screen and concurrent use of a mobile, “second screen” media platform. The results indicate that social television viewing is a complex process driven by the viewers’ program affinity, motives, interpersonal interaction, and the perceived media characteristics of alternative platforms. The social television viewing behavior also has a positive influence on loyalty to television programs, time-shifted viewing, and product purchase intention. The implications of these findings and recommendations for future research are discussed.

Suggested Citation

  • Miao Guo, 2019. "Social Television Viewing with Second Screen Platforms: Antecedents and Consequences," Media and Communication, Cogitatio Press, vol. 7(1), pages 139-152.
    • Handle: RePEc:cog:meanco:v7:y:2019:i:1:p:139-152
    DOI: 10.17645/mac.v7i1.1745
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/1745
    Download Restriction: no
    File URL: https://libkey.io/10.17645/mac.v7i1.1745?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v7:y:2019:i:1:p:139-152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira or IT Department (email available below). General contact details of provider: https://www.cogitatiopress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.