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Framing of risk and preferences for annual and multi-year flood insurance

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  • Botzen, W.J. Wouter
  • de Boer, Joop
  • Terpstra, Teun

Abstract

The decision of many individuals in floodplains to not purchase flood insurance may impair the risk-spreading function of flood insurance markets. This study estimates the effectiveness of risk communication frames and insurance policy conditions in increasing demand for flood insurance. It is examined how communication interacts with individual frames about the flood hazard that are rooted in regulatory focus theory. A choice experiment elicits willingness-to-pay (WTP) for annual and multi-year flood insurance, using of a survey of a representative sample of 1250 households. The statistical method is a mixed logit model that accounts for heteroskedasticity arising from stated choice certainty. The communication frames considerably increase WTP compared with a control group. This effect of communication is positively related to an individual’s degree of prevention motivation. Moreover, we find that demand for flood insurance can be increased by introducing multi-year policies, as long as the contract duration is not too long.

Suggested Citation

  • Botzen, W.J. Wouter & de Boer, Joop & Terpstra, Teun, 2013. "Framing of risk and preferences for annual and multi-year flood insurance," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 357-375.
    • Handle: RePEc:eee:joepsy:v:39:y:2013:i:c:p:357-375
    DOI: 10.1016/j.joep.2013.05.007
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    4. Toledo-Gallegos, Valeria M. & My, Nguyen H.D. & Tuan, Tran Huu & Börger, Tobias, 2022. "Valuing ecosystem services and disservices of blue/green infrastructure. Evidence from a choice experiment in Vietnam," Economic Analysis and Policy, Elsevier, vol. 75(C), pages 114-128.
    5. Morteza Chalak & Veronique Florec & Atakelty Hailu & Fiona Gibson & David Pannell, 2017. "Integrating non-market values in economic analyses of flood mitigation: a case study of the Brown Hill and Keswick creeks catchment in Adelaide," Working Papers 256513, University of Western Australia, School of Agricultural and Resource Economics.
    6. Azhar Abbas & T. Amjath-Babu & Harald Kächele & Klaus Müller, 2015. "Non-structural flood risk mitigation under developing country conditions: an analysis on the determinants of willingness to pay for flood insurance in rural Pakistan," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 75(3), pages 2119-2135, February.
    7. Shi-jie Jiang & Feiyun Xiang & Iris Yang, 2023. "Effect of Prevention Focus on the Relationships Among Driving Accident History, Risk Perception, and Consumers’ Automobile Insurance Coverage Decisions," SAGE Open, , vol. 13(3), pages 21582440231, July.
    8. Johannes G. Jaspersen, 2016. "Hypothetical Surveys And Experimental Studies Of Insurance Demand: A Review," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 83(1), pages 217-255, January.
    9. Tobias Dalhaus & Barry J Barnett & Robert Finger, 2020. "Behavioral weather insurance: Applying cumulative prospect theory to agricultural insurance design under narrow framing," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-25, May.
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    11. Surminski, Swenja, 2014. "The role of insurance in reducing direct risk: the case of flood insurance," LSE Research Online Documents on Economics 60764, London School of Economics and Political Science, LSE Library.
    12. Amanda Savitt, 2017. "Insurance as a tool for hazard risk management? An evaluation of the literature," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 86(2), pages 583-599, March.
    13. Sophie Häse & Georg Hirte, 2023. "The impact of unexpected flood events and adaption measures on lot prices [Die Auswirkungen von unerwarteten Hochwasserereignissen und Anpassungsmaßnahmen auf Grundstückspreise]," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 43(1), pages 29-68, April.
    14. Dong Wang & Rachel A. Davidson & Joseph E. Trainor & Linda K. Nozick & Jamie Kruse, 2017. "Homeowner purchase of insurance for hurricane-induced wind and flood damage," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 88(1), pages 221-245, August.
    15. James I. Price & Patrick R. Lloyd-Smith & Diane P. Dupont & Wiktor L. Adamowicz, 2019. "Floods and Water Service Disruptions: Eliciting Willingness-to-Pay for Public Utility Pricing and Infrastructure Decisions," Water Economics and Policy (WEP), World Scientific Publishing Co. Pte. Ltd., vol. 5(02), pages 1-20, April.

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    More about this item

    Keywords

    Communication; Decision making; Framing; Preference uncertainty; Risk perception;
    All these keywords.

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies

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