Taste uncertainty and status quo effects in consumer choice
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DOI: 10.1007/s11166-009-9076-y
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More about this item
Keywords
Loss aversion; Taste uncertainty; Reference dependence; Status quo effect; D81; C91;All these keywords.
JEL classification:
- D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
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