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Mood and children: Proposition of a measurement scale

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  • Derbaix, C.
  • Pecheux, C.

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  • Derbaix, C. & Pecheux, C., 1999. "Mood and children: Proposition of a measurement scale," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 571-591, October.
    • Handle: RePEc:eee:joepsy:v:20:y:1999:i:5:p:571-591
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    References listed on IDEAS

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    1. Derbaix, Christian & Pham, Michel T., 1991. "Affective reactions to consumption situations: A pilot investigation," Journal of Economic Psychology, Elsevier, vol. 12(2), pages 325-355, June.
    2. Rossiter, John R, 1977. "Reliability of a Short Test Measuring Children's Attitudes toward TV Commercials," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(4), pages 179-184, March.
    3. J. Bree, 1991. "Quelques problèmes de choix d'échelles pour mesurer les attitudes chez les enfants," Post-Print hal-02014555, HAL.
    4. Christian Derbaix & Joël Bree, 1997. "The impact of children's affective reactions elicited by commercials on attitudes toward the advertisement and the brand," Post-Print hal-02048433, HAL.
    5. Joël Bree, 1993. "Les enfants, la consommation et le marketing," Post-Print hal-02076024, HAL.
    6. Pieters, Rik G. M. & Van Raaij, W. Fred, 1988. "Functions and management of affect: Applications to economic behavior," Journal of Economic Psychology, Elsevier, vol. 9(2), pages 251-282, June.
    7. Kahn, Barbara E & Isen, Alice M, 1993. "The Influence of Positive Affect on Variety Seeking among Safe, Enjoyable Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 257-270, September.
    8. Goldberg, Marvin E & Gorn, Gerald J, 1987. "Happy and Sad TV Programs: How They Affect Reactions to Commercials," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 387-403, December.
    9. Gardner, Meryl Paula, 1985. "Mood States and Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 281-300, December.
    10. Swinyard, William R, 1993. "The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 271-280, September.
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