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Reliability of a Short Test Measuring Children's Attitudes toward TV Commercials

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  • Rossiter, John R

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  • Rossiter, John R, 1977. "Reliability of a Short Test Measuring Children's Attitudes toward TV Commercials," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(4), pages 179-184, March.
    • Handle: RePEc:oup:jconrs:v:3:y:1977:i:4:p:179-84
    DOI: 10.1086/208666
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    Cited by:

    1. Juan Francisco Dávila & Mònica Casabayó & Jatinder Jit Singh, 2017. "A World beyond Family: How External Factors Impact the Level of Materialism in Children," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 162-182, March.
    2. Poorvaxi Chetanand Audichya, 2024. "Factors Leading To Materialism In Children: A Survey Of School Children In Ahmedabad, India," Working papers 2024-49-06, Voice of Research.
    3. Derbaix, C. & Pecheux, C., 1999. "Mood and children: Proposition of a measurement scale," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 571-591, October.
    4. Raghbir Singh & Pavleen Kaur, 2014. "Maternal Attitude towards TV Advertising in India," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(2), pages 160-173, May.
    5. Azra Ansari, 2014. "Consumer Attitude towards T.V. Advertisement of Winter Care Products," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 5(2), pages 85-90, May.
    6. Yann Verhellen & Caroline Oates & Patrick Pelsmacker & Nathalie Dens, 2014. "Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge," Journal of Consumer Policy, Springer, vol. 37(2), pages 235-255, June.
    7. Siv Skard & Helge Thorbjørnsen, 2014. "Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 124(1), pages 149-160, September.
    8. Chan, Kara & McNeal, James U., 2006. "Chinese children's understanding of commercial communications: A comparison of cognitive development and social learning models," Journal of Economic Psychology, Elsevier, vol. 27(1), pages 36-56, February.

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