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Hustlers, hipsters and hackers: Potential employees’ stereotypes of entrepreneurial leaders

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  • Rudic, Biljana
  • Hubner, Sylvia
  • Baum, Matthias

Abstract

Entrepreneurs’ ability to acquire resources, including human resources, is dependent on others’ beliefs and expectations about what is ‘typical’ in an entrepreneurial context. This paper explores beliefs and expectations of how a typical entrepreneurial leader behaves and looks like, i.e. the ‘entrepreneurial leader stereotype’, from the perspective of potential employees. To analyze and describe those entrepreneurial leader stereotypes, we build on leadership categorization theory and stereotyping literature, and conduct an explorative interview study. Our data suggests that potential employees’ entrepreneurial leader stereotypes are associated with specific leadership behaviors and are cognitively associated with certain groups of individuals. We identify three categories of entrepreneurial leader stereotypes: the ‘hustler’, the ‘hipster’, and the ‘hacker’ – all associated with entrepreneurial leadership, men, and youth. We discuss the implications of our findings for entrepreneurship, recruitment, and leadership research, and for recruiting entrepreneurs.

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  • Rudic, Biljana & Hubner, Sylvia & Baum, Matthias, 2021. "Hustlers, hipsters and hackers: Potential employees’ stereotypes of entrepreneurial leaders," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    • Handle: RePEc:eee:jobuve:v:15:y:2021:i:c:s2352673420300767
    DOI: 10.1016/j.jbvi.2020.e00220
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    2. Philipp Kruse & Florian Rosing, 2023. "An Experimental Investigation of Perceived Differences in Personality and Leadership Attributes of Social Entrepreneurs Compared to for Profit Entrepreneurs and Non-Profit Organisations Leaders," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(1), pages 75-110, March.

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