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How employers perceive online accounting education: Evidence from Kentucky

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  • Grossman, Amanda M.
  • Johnson, Leigh R.

Abstract

This study expands upon employer preferences for job applicants with traditional (as opposed to blended or online) educational environment backgrounds. Completing more than one degree is preferable, even if one degree was completed online, and employers are equivalently favorable if the online degree was completed at the undergraduate or graduate level. Applicants who complete a second, online bachelor’s degree in accounting are also favored. The reputation of the job applicant’s educational institution is of greater importance to employers than the educational environment, and separate AACSB accounting program accreditation is less important than AACSB business accreditation. Finally, employers who are familiar with online education (i.e., have taken online courses themselves) are more likely to hire an online graduate, rate online education as more rigorous, and perceive a greater potential for soft skill attainment in the online environment (albeit with preference still towards traditional applicants), as opposed to those employers without online education experience.

Suggested Citation

  • Grossman, Amanda M. & Johnson, Leigh R., 2017. "How employers perceive online accounting education: Evidence from Kentucky," Journal of Accounting Education, Elsevier, vol. 40(C), pages 19-31.
    • Handle: RePEc:eee:joaced:v:40:y:2017:i:c:p:19-31
    DOI: 10.1016/j.jaccedu.2017.06.002
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    References listed on IDEAS

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    1. Keith Duncan & Amy Kenworthy & Ray McNamara, 2012. "The Effect of Synchronous and Asynchronous Participation on Students' Performance in Online Accounting Courses," Accounting Education, Taylor & Francis Journals, vol. 21(4), pages 431-449, February.
    2. Marie H. Kavanagh & Lyndal Drennan, 2008. "What skills and attributes does an accounting graduate need? Evidence from student perceptions and employer expectations," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 48(2), pages 279-300, June.
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    Cited by:

    1. Everaert, Patricia & Safari, Maryam, 2021. "Digital self-contained module to assist a writing task on evaluating the financial, social, and environmental performance of a company: Teaching note," Journal of Accounting Education, Elsevier, vol. 57(C).
    2. Golden, Joanna & Kohlbeck, Mark, 2020. "Addressing cheating when using test bank questions in online Classes," Journal of Accounting Education, Elsevier, vol. 52(C).
    3. Apostolou, Barbara & Dorminey, Jack W. & Hassell, John M. & Rebele, James E., 2018. "Accounting education literature review (2017)," Journal of Accounting Education, Elsevier, vol. 43(C), pages 1-23.

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