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Australian consumer attitudes to health claim - food product compatibility for functional foods

Author

Listed:
  • Williams, Peter
  • Ridges, Leisa
  • Batterham, Marijka
  • Ripper, Bridget
  • Hung, Man Chi

Abstract

This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how 'attractive', 'believable', and 'new and different' they found each concept and their 'intention to try'. Each variable was significantly related to intention to try (pÂ

Suggested Citation

  • Williams, Peter & Ridges, Leisa & Batterham, Marijka & Ripper, Bridget & Hung, Man Chi, 2008. "Australian consumer attitudes to health claim - food product compatibility for functional foods," Food Policy, Elsevier, vol. 33(6), pages 640-643, December.
    • Handle: RePEc:eee:jfpoli:v:33:y:2008:i:6:p:640-643
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    References listed on IDEAS

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    1. Nayga, Rodolfo M., 1996. "Determinants of Consumers' Use of Nutritional Information on Food Packages," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 28(2), pages 303-312, December.
    2. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
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    1. Alessandro Bonanno, 2016. "A Hedonic Valuation of Health and Nonhealth Attributes in the U.S. Yogurt Market," Agribusiness, John Wiley & Sons, Ltd., vol. 32(3), pages 299-313, July.
    2. Chang, Hung-Hao, 2013. "Functional food consumption and depression among the elderly — What can we learn from a longitudinal survey?," Economic Modelling, Elsevier, vol. 33(C), pages 187-193.
    3. Dávid Szakos & László Ózsvári & Gyula Kasza, 2020. "Perception of Older Adults about Health-Related Functionality of Foods Compared with Other Age Groups," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    4. Bimbo, Francesco & Bonanno, Alessandro & Viscecchia, Rosaria & Nardone, Gianluca, 2014. "Market valuation of health claims’ types and strength: the Italian yogurt market," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182738, European Association of Agricultural Economists.
    5. Lingling Xu & Xixi Yang & Linhai Wu, 2019. "Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China," IJERPH, MDPI, vol. 17(1), pages 1-16, December.
    6. Elena Castellari & Elena Claire Ricci & Stefanella Stranieri & Stephan S. Marette & Martina Sarnataro & Claudio Soregaroli, 2019. "Relationships Between Health and Environmental Information on the Willingness to Pay for Functional Foods: The Case of a New Aloe Vera Based Product [Impact de l’information sur la santé et l'envir," Post-Print hal-02627431, HAL.

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