IDEAS home Printed from https://ideas.repec.org/a/eee/jbvent/v36y2021i4s0883902621000355.html
   My bibliography  Save this article

Co-creative entrepreneurship

Author

Listed:
  • Karami, Masoud
  • Read, Stuart

Abstract

Interest in applying the idea of co-creation to entrepreneurship is emerging through research on opportunity creation and entrepreneur heuristics. We place co-creation in the conceptual center of the entrepreneurship research discussion. Doing so requires relaxing the view of a central entrepreneur and adopting a view of stakeholders as peers in the venture, providing resources and deriving benefit. We formalize this insightinto a central proposition and derive implications of it for major themes ofentrepreneurship research, entrepreneurial outcomes, and three challenges unique to entrepreneurship. The sum of our work suggests moving the discussion in entrepreneurship research from the unit of analysis of the individual entrepreneur, venture, or opportunity to entrepreneurship as a collaborative process undertaken by aconstellation of stakeholders that come together to co-create novelty in the environment.

Suggested Citation

  • Karami, Masoud & Read, Stuart, 2021. "Co-creative entrepreneurship," Journal of Business Venturing, Elsevier, vol. 36(4).
    • Handle: RePEc:eee:jbvent:v:36:y:2021:i:4:s0883902621000355
    DOI: 10.1016/j.jbusvent.2021.106125
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0883902621000355
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusvent.2021.106125?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sharon A. Alvarez & Jay B. Barney, 2014. "Entrepreneurial Opportunities and Poverty Alleviation," Entrepreneurship Theory and Practice, , vol. 38(1), pages 159-184, January.
    2. de Mol, Eva & Cardon, Melissa S. & de Jong, Bart & Khapova, Svetlana N. & Elfring, Tom, 2020. "Entrepreneurial passion diversity in new venture teams: An empirical examination of short- and long-term performance implications," Journal of Business Venturing, Elsevier, vol. 35(4).
    3. Sharon A. Alvarez & Jay B. Barney & Philip Anderson, 2013. "Forming and Exploiting Opportunities: The Implications of Discovery and Creation Processes for Entrepreneurial and Organizational Research," Organization Science, INFORMS, vol. 24(1), pages 301-317, February.
    4. Ardichvili, Alexander & Cardozo, Richard & Ray, Sourav, 2003. "A theory of entrepreneurial opportunity identification and development," Journal of Business Venturing, Elsevier, vol. 18(1), pages 105-123, January.
    5. Satish Nambisan, 2017. "Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(6), pages 1029-1055, November.
    6. Alessandro Giudici & James G. Combs & Benedetto Lorenzo Cannatelli & Brett R. Smith, 2020. "Successful Scaling in Social Franchising: The Case of Impact Hub," Entrepreneurship Theory and Practice, , vol. 44(2), pages 288-314, March.
    7. Susan Mueller & Liudmila Chambers & Heidi Neck, 2013. "The Distinctive Skills Of Social Entrepreneurs," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 21(03), pages 301-334.
    8. Engel, Yuval & Kaandorp, Mariëtte & Elfring, Tom, 2017. "Toward a dynamic process model of entrepreneurial networking under uncertainty," Journal of Business Venturing, Elsevier, vol. 32(1), pages 35-51.
    9. Shaheer, Noman Ahmed & Li, Sali, 2020. "The CAGE around cyberspace? How digital innovations internationalize in a virtual world," Journal of Business Venturing, Elsevier, vol. 35(1).
    10. Jeffrey M. Pollack & Matthew W. Rutherford & Brian G. Nagy, 2012. "Preparedness and Cognitive Legitimacy as Antecedents of New Venture Funding in Televised Business Pitches," Entrepreneurship Theory and Practice, , vol. 36(5), pages 915-939, September.
    11. Garud, Raghu & Karnoe, Peter, 2003. "Bricolage versus breakthrough: distributed and embedded agency in technology entrepreneurship," Research Policy, Elsevier, vol. 32(2), pages 277-300, February.
    12. Alvarez, Sharon A. & Young, Susan L. & Woolley, Jennifer L., 2015. "Opportunities and institutions: A co-creation story of the king crab industry," Journal of Business Venturing, Elsevier, vol. 30(1), pages 95-112.
    13. Jay B. Barney, 1996. "The Resource-Based Theory of the Firm," Organization Science, INFORMS, vol. 7(5), pages 469-469, October.
    14. Thomas Wolfgang Thurner & Melina Kristin Kroenert & Adrian Goersch, 2019. "Shifting business models in the electronic gaming industry - from publisher backing to co-creation and crowdfunding," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 23(3), pages 246-260.
    15. Christos Pitelis, 2012. "Clusters, entrepreneurial ecosystem co-creation, and appropriability: a conceptual framework," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 21(6), pages 1359-1388, December.
    16. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
    17. Chan, Kimmy Wa & Li, Stella Yiyan & Zhu, John Jianjun, 2015. "Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions," Journal of Interactive Marketing, Elsevier, vol. 31(C), pages 42-62.
    18. Elizabeth Long Lingo, 2020. "Entrepreneurial Leadership as Creative Brokering: The Process and Practice of Co‐creating and Advancing Opportunity," Journal of Management Studies, Wiley Blackwell, vol. 57(5), pages 962-1001, July.
    19. Brian G. Nagy & Jeffrey M. Pollack & Matthew W. Rutherford & Franz T. Lohrke, 2012. "The Influence of Entrepreneurs’ Credentials and Impression Management Behaviors on Perceptions of New Venture Legitimacy," Entrepreneurship Theory and Practice, , vol. 36(5), pages 941-965, September.
    20. Kathleen M. Eisenhardt & Jeffrey A. Martin, 2000. "Dynamic capabilities: what are they?," Strategic Management Journal, Wiley Blackwell, vol. 21(10‐11), pages 1105-1121, October.
    21. Smith, Adam, 1776. "An Inquiry into the Nature and Causes of the Wealth of Nations," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number smith1776.
    22. Gerard George & Adam J. Bock, 2011. "The Business Model in Practice and its Implications for Entrepreneurship Research," Entrepreneurship Theory and Practice, , vol. 35(1), pages 83-111, January.
    23. Altinay, Levent & Sigala, Marianna & Waligo, Victoria, 2016. "Social value creation through tourism enterprise," Tourism Management, Elsevier, vol. 54(C), pages 404-417.
    24. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
    25. Sumita Sarma & Sunny Li Sun, 2017. "The genesis of fabless business model: Institutional entrepreneurs in an adaptive ecosystem," Asia Pacific Journal of Management, Springer, vol. 34(3), pages 587-617, September.
    26. Chandra, Yanto & Coviello, Nicole, 2010. "Broadening the concept of international entrepreneurship: 'Consumers as International Entrepreneurs'," Journal of World Business, Elsevier, vol. 45(3), pages 228-236, July.
    27. María-Ángeles Rastrollo-Horrillo & Julia Martín-Armario, 2019. "Organisational barriers to nascent born-global growth: Learning from the inside," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 454-473, September.
    28. Benoît Demil & Xavier Lecocq & Joan E. Ricart & Christoph Zott, 2015. "Introduction to theSEJSpecial Issue on Business Models: Business Models within the Domain of Strategic Entrepreneurship," Post-Print hal-01563054, HAL.
    29. de Oliveira, Daniel Thomé & Cortimiglia, Marcelo Nogueira, 2017. "Value co-creation in web-based multisided platforms: A conceptual framework and implications for business model design," Business Horizons, Elsevier, vol. 60(6), pages 747-758.
    30. Laura Michelini & Daniela Fiorentino, 2012. "New business models for creating shared value," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 8(4), pages 561-577, September.
    31. Anuradha Joshi & Mick Moore, 2004. "Institutionalised Co-production: Unorthodox Public Service Delivery in Challenging Environments," Journal of Development Studies, Taylor & Francis Journals, vol. 40(4), pages 31-49.
    32. Garud, Raghu & Gehman, Joel & Giuliani, Antonio Paco, 2014. "Contextualizing entrepreneurial innovation: A narrative perspective," Research Policy, Elsevier, vol. 43(7), pages 1177-1188.
    33. Fischer, Eileen & Reuber, A. Rebecca, 2011. "Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?," Journal of Business Venturing, Elsevier, vol. 26(1), pages 1-18, January.
    34. Shaker A. Zahra & Satish Nambisan, 2011. "Entrepreneurship in global innovation ecosystems," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 4-17, March.
    35. Dorado, Silvia & Ventresca, Marc J., 2013. "Crescive entrepreneurship in complex social problems: Institutional conditions for entrepreneurial engagement," Journal of Business Venturing, Elsevier, vol. 28(1), pages 69-82.
    36. Israel M. Kirzner, 1997. "Entrepreneurial Discovery and the Competitive Market Process: An Austrian Approach," Journal of Economic Literature, American Economic Association, vol. 35(1), pages 60-85, March.
    37. Sunny Li Sun & Junyon Im, 2015. "Cutting Microfinance Interest Rates: An Opportunity Co–Creation Perspective," Entrepreneurship Theory and Practice, , vol. 39(1), pages 101-128, January.
    38. North, Douglass C, 1994. "Economic Performance through Time," American Economic Review, American Economic Association, vol. 84(3), pages 359-368, June.
    39. Dirk Schneckenberg & Vivek Velamuri & Christian Comberg & Patrick Spieth, 2017. "Business model innovation and decision making: uncovering mechanisms for coping with uncertainty," Post-Print hal-02004074, HAL.
    40. Ramoglou, Stratos & Tsang, Eric W.K., 2017. "Accepting the unknowables of entrepreneurship and overcoming philosophical obstacles to scientific progress," Journal of Business Venturing Insights, Elsevier, vol. 8(C), pages 71-77.
    41. Matthews, Russell S. & Chalmers, Dominic M. & Fraser, Simon S., 2018. "The intersection of entrepreneurship and selling: An interdisciplinary review, framework, and future research agenda," Journal of Business Venturing, Elsevier, vol. 33(6), pages 691-719.
    42. Buchanan, James M. & Vanberg, Viktor J., 1991. "The Market as a Creative Process," Economics and Philosophy, Cambridge University Press, vol. 7(2), pages 167-186, October.
    43. R. Edward Freeman & Andrew C. Wicks & Bidhan Parmar, 2004. "Stakeholder Theory and “The Corporate Objective Revisited”," Organization Science, INFORMS, vol. 15(3), pages 364-369, June.
    44. J. Michael Haynie & Dean A. Shepherd & Jeffery S. McMullen, 2009. "An Opportunity for Me? The Role of Resources in Opportunity Evaluation Decisions," Journal of Management Studies, Wiley Blackwell, vol. 46(3), pages 337-361, May.
    45. Branzei, Oana & Parker, Simon C. & Moroz, Peter W. & Gamble, Edward, 2018. "Going pro-social: Extending the individual-venture nexus to the collective level," Journal of Business Venturing, Elsevier, vol. 33(5), pages 551-565.
    46. Pollack, Jeffrey M. & Bosse, Douglas A., 2014. "When do investors forgive entrepreneurs for lying?," Journal of Business Venturing, Elsevier, vol. 29(6), pages 741-754.
    47. Jeffery S. McMullen & Dimo Dimov, 2013. "Time and the Entrepreneurial Journey: The Problems and Promise of Studying Entrepreneurship as a Process," Journal of Management Studies, Wiley Blackwell, vol. 50(8), pages 1481-1512, December.
    48. Jose M. Barrutia & Carmen Echebarria, 2012. "Greening regions: the effect of social entrepreneurship, co-decision and co-creation on the embrace of good sustainable development practices," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 55(10), pages 1348-1368, January.
    49. Kerr, Jon & Coviello, Nicole, 2020. "Weaving network theory into effectuation: A multi-level reconceptualization of effectual dynamics," Journal of Business Venturing, Elsevier, vol. 35(2).
    50. Davidsson, Per, 2015. "Entrepreneurial opportunities and the entrepreneurship nexus: A re-conceptualization," Journal of Business Venturing, Elsevier, vol. 30(5), pages 674-695.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Short, Jeremy C. & Chandler, Jeffrey A. & Wolfe, Marcus, 2024. "Community markets and entrepreneurship: A primer," Journal of Business Venturing Insights, Elsevier, vol. 21(C).
    2. Jiyao Chen & Stephen X. Zhang & Erik Lundmark, 2024. "A Quantum view of entrepreneurial opportunity: moving beyond the Discovery and Creation views," Small Business Economics, Springer, vol. 63(4), pages 1539-1553, December.
    3. Karami, Masoud & Baber, William W. & Ojala, Arto, 2022. "The effectual process of business model innovation for seizing opportunities in frontier markets," Technovation, Elsevier, vol. 117(C).
    4. Rosado-Cubero, Ana & Freire-Rubio, Teresa & Hernández, Adolfo, 2022. "Entrepreneurship: What matters most," Journal of Business Research, Elsevier, vol. 144(C), pages 250-263.
    5. Chandra, Yanto, 2022. "Non-fungible token-enabled entrepreneurship: A conceptual framework," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
    6. Cowden, Birton & Karami, Masoud & Tang, Jintong & Ye, Wenping & Adomako, Samuel, 2023. "The gendered effects of effectuation," Journal of Business Research, Elsevier, vol. 155(PB).
    7. Dutta, Tanurima & Packard, Mark D., 2024. "The needle of charisma and the threads of trust: Advancing effectuation theory's crazy quilt principle," Journal of Business Venturing, Elsevier, vol. 39(4).
    8. Mitzinneck, Björn C. & Coenen, Jana & Noseleit, Florian & Rupietta, Christian, 2024. "Impact creation approaches of community-based enterprises: A configurational analysis of enabling conditions," Journal of Business Venturing, Elsevier, vol. 39(6).
    9. Mumford, Jonathan Van & Zettinig, Peter, 2022. "Co-creation in effectuation processes: A stakeholder perspective on commitment reasoning," Journal of Business Venturing, Elsevier, vol. 37(4).
    10. Araujo, Clécio Falcão & Karami, Masoud & Tang, Jintong & Roldan, Lucas Bonacina & dos Santos, Julia Aita, 2023. "Entrepreneurial alertness: A meta-analysis and empirical review," Journal of Business Venturing Insights, Elsevier, vol. 19(C).
    11. Okpalaoka, Chijindu Iheanacho, 2023. "Research on the digital economy: Developing trends and future directions," Technological Forecasting and Social Change, Elsevier, vol. 193(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kerr, Jon & Coviello, Nicole, 2020. "Weaving network theory into effectuation: A multi-level reconceptualization of effectual dynamics," Journal of Business Venturing, Elsevier, vol. 35(2).
    2. Packard, Mark D., 2017. "Where did interpretivism go in the theory of entrepreneurship?," Journal of Business Venturing, Elsevier, vol. 32(5), pages 536-549.
    3. Gabriel A. Giménez Roche & Didier Calcei, 2021. "The role of demand routines in entrepreneurial judgment," Small Business Economics, Springer, vol. 56(1), pages 209-235, January.
    4. Satish Nambisan, 2017. "Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(6), pages 1029-1055, November.
    5. Schade, Philipp & Schuhmacher, Monika C., 2022. "Digital infrastructure and entrepreneurial action-formation: A multilevel study," Journal of Business Venturing, Elsevier, vol. 37(5).
    6. Peter Vogel, 2017. "From Venture Idea to Venture Opportunity," Entrepreneurship Theory and Practice, , vol. 41(6), pages 943-971, November.
    7. Berends, Hans & van Burg, Elco & Garud, Raghu, 2021. "Pivoting or persevering with venture ideas: Recalibrating temporal commitments," Journal of Business Venturing, Elsevier, vol. 36(4).
    8. Stallkamp, Maximilian & Hunt, Richard A. & Schotter, Andreas P.J., 2022. "Scaling, fast and slow: The internationalization of digital ventures," Journal of Business Research, Elsevier, vol. 146(C), pages 95-106.
    9. Steffen Korsgaard & Henrik Berglund & Claus Thrane & Per Blenker, 2016. "A Tale of Two Kirzners: Time, Uncertainty, and the “Nature†of Opportunities," Entrepreneurship Theory and Practice, , vol. 40(4), pages 867-889, July.
    10. Mitchell, J. Robert & Israelsen, Trevor L. & Mitchell, Ronald K. & Lim, Dominic S.K., 2021. "Stakeholder identification as entrepreneurial action: The social process of stakeholder enrollment in new venture emergence," Journal of Business Venturing, Elsevier, vol. 36(6).
    11. Thomas Kreuzer & Anna-Katharina Lindenthal & Anna Maria Oberländer & Maximilian Röglinger, 2022. "The Effects of Digital Technology on Opportunity Recognition," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(1), pages 47-67, February.
    12. McMullen, Jeffery S. & Fitzsimmons, Jason R. & Shetty, Khyati & Ramoglou, Stratos, 2024. "A temporal typology of entrepreneurial opportunities: Implications for the optimal timing of entrepreneurial action," Journal of Business Venturing, Elsevier, vol. 39(1).
    13. Bacq, Sophie & Hertel, Christina & Lumpkin, G.T., 2022. "Communities at the nexus of entrepreneurship and societal impact: A cross-disciplinary literature review," Journal of Business Venturing, Elsevier, vol. 37(5).
    14. Vandor, Peter & Franke, Nikolaus, 2016. "See Paris and… found a business? The impact of cross-cultural experience on opportunity recognition capabilities," Journal of Business Venturing, Elsevier, vol. 31(4), pages 388-407.
    15. Lanivich, Stephen E. & Smith, Adam & Levasseur, Ludvig & Pidduck, Robert J. & Busenitz, Lowell & Tang, Jintong, 2022. "Advancing entrepreneurial alertness: Review, synthesis, and future research directions," Journal of Business Research, Elsevier, vol. 139(C), pages 1165-1176.
    16. Yongbo Sun & Shuang Du & Yixin Ding, 2020. "The Relationship between Slack Resources, Resource Bricolage, and Entrepreneurial Opportunity Identification—Based on Resource Opportunity Perspective," Sustainability, MDPI, vol. 12(3), pages 1-25, February.
    17. Werner Liebregts & Pourya Darnihamedani & Eric Postma & Martin Atzmueller, 2020. "The promise of social signal processing for research on decision-making in entrepreneurial contexts," Small Business Economics, Springer, vol. 55(3), pages 589-605, October.
    18. Jeffery S. McMullen & Katrina M. Brownell & Joel Adams, 2021. "What Makes an Entrepreneurship Study Entrepreneurial? Toward A Unified Theory of Entrepreneurial Agency," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1197-1238, September.
    19. Healey, Mark P. & Bleda, Mercedes & Querbes, Adrien, 2021. "Opportunity evaluation in teams: A social cognitive model," Journal of Business Venturing, Elsevier, vol. 36(4).
    20. Jiang, Yi Dragon & Straub, Caroline & Klyver, Kim & Mauer, René, 2021. "Unfolding refugee entrepreneurs' opportunity-production process — Patterns and embeddedness," Journal of Business Venturing, Elsevier, vol. 36(5).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbvent:v:36:y:2021:i:4:s0883902621000355. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusvent .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.