IDEAS home Printed from https://ideas.repec.org/a/eee/jbvent/v35y2020i2s0883902618301927.html
   My bibliography  Save this article

Measuring opportunity evaluation: Conceptual synthesis and scale development

Author

Listed:
  • Scheaf, David J.
  • Loignon, Andrew C.
  • Webb, Justin W.
  • Heggestad, Eric D.
  • Wood, Matthew S.

Abstract

•We synthesize a formative opportunity attractiveness construct from the extant opportunity evaluation literature.•Opportunity attractiveness consists of gain estimation, loss estimation, and perceived feasibility.•We develop scales for the dimensions of opportunity attractiveness and provide evidence for their reliability and validity.•Gain estimation, loss estimation, and perceived feasibility are predicted by relevant antecedents.•The dimensions combine to form opportunity attractiveness which predicts pursuit intentions and opportunity preference.

Suggested Citation

  • Scheaf, David J. & Loignon, Andrew C. & Webb, Justin W. & Heggestad, Eric D. & Wood, Matthew S., 2020. "Measuring opportunity evaluation: Conceptual synthesis and scale development," Journal of Business Venturing, Elsevier, vol. 35(2).
    • Handle: RePEc:eee:jbvent:v:35:y:2020:i:2:s0883902618301927
    DOI: 10.1016/j.jbusvent.2019.04.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0883902618301927
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusvent.2019.04.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Matthew S. Wood & David W. Williams, 2014. "Opportunity Evaluation as Rule-Based Decision Making," Journal of Management Studies, Wiley Blackwell, vol. 51(4), pages 573-602, June.
    2. Peter Vogel, 2017. "From Venture Idea to Venture Opportunity," Entrepreneurship Theory and Practice, , vol. 41(6), pages 943-971, November.
    3. Maw–Der Foo, 2011. "Emotions and Entrepreneurial Opportunity Evaluation," Entrepreneurship Theory and Practice, , vol. 35(2), pages 375-393, March.
    4. Dietmar Grichnik & Alexander Smeja & Isabell Welpe, 2010. "The Importance of Being Emotional: How do Emotions Affect Entrepreneurial Opportunity Evaluation and Exploitation?," Post-Print hal-00856603, HAL.
    5. Grichnik, Dietmar & Smeja, Alexander & Welpe, Isabell, 2010. "The importance of being emotional: How do emotions affect entrepreneurial opportunity evaluation and exploitation?," Journal of Economic Behavior & Organization, Elsevier, vol. 76(1), pages 15-29, October.
    6. Wood, Matthew S. & McKelvie, Alexander & Haynie, J. Michael, 2014. "Making it personal: Opportunity individuation and the shaping of opportunity beliefs," Journal of Business Venturing, Elsevier, vol. 29(2), pages 252-272.
    7. Cardon, Melissa S. & Gregoire, Denis A. & Stevens, Christopher E. & Patel, Pankaj C., 2013. "Measuring entrepreneurial passion: Conceptual foundations and scale validation," Journal of Business Venturing, Elsevier, vol. 28(3), pages 373-396.
    8. Andrew C. Corbett, 2005. "Experiential Learning within the Process of Opportunity Identification and Exploitation," Entrepreneurship Theory and Practice, , vol. 29(4), pages 473-491, July.
    9. J. Michael Haynie & Dean A. Shepherd & Jeffery S. McMullen, 2009. "An Opportunity for Me? The Role of Resources in Opportunity Evaluation Decisions," Journal of Management Studies, Wiley Blackwell, vol. 46(3), pages 337-361, May.
    10. Karen Bishop & Robert D. Nixon, 2006. "Venture Opportunity Evaluations: Comparisons Between Venture Capitalists And Inexperienced Pre-Nascent Entrepreneurs," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 11(01), pages 19-33.
    11. KruegerJR, Norris F. & Reilly, Michael D. & Carsrud, Alan L., 2000. "Competing models of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 411-432.
    12. Hean Tat Keh & Maw Der Foo & Boon Chong Lim, 2002. "Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 27(2), pages 125-148, April.
    13. Ilídio Barreto, 2012. "Solving the Entrepreneurial Puzzle: The Role of Entrepreneurial Interpretation in Opportunity Formation and Related Processes," Journal of Management Studies, Wiley Blackwell, vol. 49(2), pages 356-380, March.
    14. Gupta, Vishal K. & Goktan, A. Banu & Gunay, Gonca, 2014. "Gender differences in evaluation of new business opportunity: A stereotype threat perspective," Journal of Business Venturing, Elsevier, vol. 29(2), pages 273-288.
    15. Dahlqvist, Jonas & Wiklund, Johan, 2012. "Measuring the market newness of new ventures," Journal of Business Venturing, Elsevier, vol. 27(2), pages 185-196.
    16. Dimo Dimov, 2010. "Nascent Entrepreneurs and Venture Emergence: Opportunity Confidence, Human Capital, and Early Planning," Journal of Management Studies, Wiley Blackwell, vol. 47(6), pages 1123-1153, September.
    17. Sharon A. Alvarez & Jay B. Barney & Philip Anderson, 2013. "Forming and Exploiting Opportunities: The Implications of Discovery and Creation Processes for Entrepreneurial and Organizational Research," Organization Science, INFORMS, vol. 24(1), pages 301-317, February.
    18. Jeffrey G. Covin & William J. Wales, 2012. "The Measurement of Entrepreneurial Orientation," Entrepreneurship Theory and Practice, , vol. 36(4), pages 677-702, July.
    19. Brian K. Boyd & Steve Gove & Michael A. Hitt, 2005. "Construct measurement in strategic management research: illusion or reality?," Strategic Management Journal, Wiley Blackwell, vol. 26(3), pages 239-257, March.
    20. Robert A. Baron & Michael D. Ensley, 2006. "Opportunity Recognition as the Detection of Meaningful Patterns: Evidence from Comparisons of Novice and Experienced Entrepreneurs," Management Science, INFORMS, vol. 52(9), pages 1331-1344, September.
    21. Denis A. Grégoire & Andrew C. Corbett & Jeffery S. McMullen, 2011. "The Cognitive Perspective in Entrepreneurship: An Agenda for Future Research," Journal of Management Studies, Wiley Blackwell, vol. 48, pages 1443-1477, September.
    22. Mitchell, J. Robert & Shepherd, Dean A., 2010. "To thine own self be true: Images of self, images of opportunity, and entrepreneurial action," Journal of Business Venturing, Elsevier, vol. 25(1), pages 138-154, January.
    23. Wood, Matthew S. & Williams, David W. & Drover, Will, 2017. "Past as prologue: Entrepreneurial inaction decisions and subsequent action judgments," Journal of Business Venturing, Elsevier, vol. 32(1), pages 107-127.
    24. Andranik Tumasjan & Isabell Welpe & Matthias Spörrle, 2013. "Easy Now, Desirable Later: The Moderating Role of Temporal Distance in Opportunity Evaluation and Exploitation," Entrepreneurship Theory and Practice, , vol. 37(4), pages 859-888, July.
    25. Assâad El Akremi & Jean-Pascal Gond & Valérie Swaen & Kenneth de Roeck & Jacques Igalens, 2018. "How Do Employees Perceive Corporate Responsibility? Development and Validation of a Multidimensional Corporate Stakeholder Responsibility Scale," Post-Print halshs-01520959, HAL.
    26. Rosseel, Yves, 2012. "lavaan: An R Package for Structural Equation Modeling," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 48(i02).
    27. Singh, Jagdip, 1991. "Redundancy in constructs: Problem, assessment, and an illustrative example," Journal of Business Research, Elsevier, vol. 22(3), pages 255-280, May.
    28. Matthias Spoerrle & Nicola Breugst & Isabell Welpe, 2009. "'That seems to be promising!' – Predicting opportunity evaluation by means of situational characteristics and individual cognitions," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 1(1), pages 41-56.
    29. Isabell M. Welpe & Matthias Spörrle & Dietmar Grichnik & Theresa Michl & David B. Audretsch, 2012. "Emotions and Opportunities: The Interplay of Opportunity Evaluation, Fear, Joy, and Anger as Antecedent of Entrepreneurial Exploitation," Entrepreneurship Theory and Practice, , vol. 36(1), pages 69-96, January.
    30. Murnieks, Charles Y. & Cardon, Melissa S. & Sudek, Richard & White, T. Daniel & Brooks, Wade T., 2016. "Drawn to the fire: The role of passion, tenacity and inspirational leadership in angel investing," Journal of Business Venturing, Elsevier, vol. 31(4), pages 468-484.
    31. Davidsson, Per, 2015. "Entrepreneurial opportunities and the entrepreneurship nexus: A re-conceptualization," Journal of Business Venturing, Elsevier, vol. 30(5), pages 674-695.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lenz, Anna-Katharina & Sutter, Christopher & Goldszmidt, Rafael & Zucco, Cesar, 2021. "Venture distress and problemistic search among entrepreneurs in Brazilian favelas," Journal of Business Venturing, Elsevier, vol. 36(6).
    2. Cong Doanh Duong & Van Trang Tran & Étienne St-Jean, 2024. "Social cognitive career theory and higher education students’ entrepreneurial intention: The role of perceived educational support and perceived entrepreneurial opportunity," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 20(1), pages 86-10.
    3. To, Chester K.M. & Castillo, Agustin Carrilero & Berenguer, Klaus Jurgen Ulrich & Chau, K.P., 2021. "Riding on an entrepreneurial intention cycle? Explaining bidirectional spillover between volition and motivation," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    4. Richard J. Arend, 2021. "Comprehensive Opportunity Assessment Using Commercial and Moral Intensities," Administrative Sciences, MDPI, vol. 11(4), pages 1-19, December.
    5. Michaelis, Timothy L. & Pollack, Jeffrey M. & Hu, Xinyu (Judy) & Carr, Jon C. & McKelvie, Alexander, 2021. "Metacognition and entrepreneurial action: The mediating role of a strategic mindset on promoting effort and innovative behavior in frugal entrepreneurs," Journal of Business Venturing Insights, Elsevier, vol. 16(C).
    6. Welter, Chris & Scrimpshire, Alex, 2021. "The missing capital: The case for psychological capital in entrepreneurship research," Journal of Business Venturing Insights, Elsevier, vol. 16(C).
    7. Xiang Wang & Yilin Yin, 2023. "Structural Dimensions and Measurement of Trust Networks among Construction Project Participants," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    8. Davidsson, Per & Grégoire, Denis A. & Lex, Maike, 2021. "Venture Idea Assessment (VIA): Development of a needed concept, measure, and research agenda," Journal of Business Venturing, Elsevier, vol. 36(5).
    9. Kier, Alexander S. & McMullen, Jeffery S., 2020. "Entrepreneurial imaginativeness and new venture ideation in newly forming teams," Journal of Business Venturing, Elsevier, vol. 35(6).
    10. Sanchez-Ruiz, Paul & Wood, Matthew S. & Long-Ruboyianes, Anna, 2021. "Persuasive or polarizing? The influence of entrepreneurs' use of ingratiation rhetoric on investor funding decisions," Journal of Business Venturing, Elsevier, vol. 36(4).
    11. Healey, Mark P. & Bleda, Mercedes & Querbes, Adrien, 2021. "Opportunity evaluation in teams: A social cognitive model," Journal of Business Venturing, Elsevier, vol. 36(4).
    12. Cacciotti, Gabriella & Hayton, James C. & Mitchell, J. Robert & Allen, David G., 2020. "Entrepreneurial fear of failure: Scale development and validation," Journal of Business Venturing, Elsevier, vol. 35(5).
    13. Brown, Austin R. & Wood, Matthew S. & Scheaf, David J., 2022. "Discovery sells, but who’s buying? An empirical investigation of entrepreneurs’ technology license decisions," Journal of Business Research, Elsevier, vol. 144(C), pages 403-415.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andreas Hack & Frauke Bieberstein & Nils D. Kraiczy, 2016. "Reference point formation and new venture creation," Small Business Economics, Springer, vol. 46(3), pages 447-465, March.
    2. Healey, Mark P. & Bleda, Mercedes & Querbes, Adrien, 2021. "Opportunity evaluation in teams: A social cognitive model," Journal of Business Venturing, Elsevier, vol. 36(4).
    3. Matthew S. Wood & David W. Williams, 2014. "Opportunity Evaluation as Rule-Based Decision Making," Journal of Management Studies, Wiley Blackwell, vol. 51(4), pages 573-602, June.
    4. Wood, Matthew S. & McKelvie, Alexander & Haynie, J. Michael, 2014. "Making it personal: Opportunity individuation and the shaping of opportunity beliefs," Journal of Business Venturing, Elsevier, vol. 29(2), pages 252-272.
    5. Packard, Mark D. & Burnham, Thomas A., 2021. "Do we understand each other? Toward a simulated empathy theory for entrepreneurship," Journal of Business Venturing, Elsevier, vol. 36(1).
    6. Wood, Matthew S. & Williams, David W. & Drover, Will, 2017. "Past as prologue: Entrepreneurial inaction decisions and subsequent action judgments," Journal of Business Venturing, Elsevier, vol. 32(1), pages 107-127.
    7. Daniela Bolzani & Riccardo Fini & Gian Luca Marzocchi, 2021. "The influence of entrepreneurs’ immigrant status and time on the perceived likelihood of exporting," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 593-623, June.
    8. Andranik Tumasjan & Isabell Welpe & Matthias Spörrle, 2013. "Easy Now, Desirable Later: The Moderating Role of Temporal Distance in Opportunity Evaluation and Exploitation," Entrepreneurship Theory and Practice, , vol. 37(4), pages 859-888, July.
    9. Sara Sassetti & Giacomo Marzi & Vincenzo Cavaliere & Cristiano Ciappei, 2018. "Entrepreneurial cognition and socially situated approach: a systematic and bibliometric analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 116(3), pages 1675-1718, September.
    10. Cacciotti, Gabriella & Hayton, James C. & Mitchell, J. Robert & Allen, David G., 2020. "Entrepreneurial fear of failure: Scale development and validation," Journal of Business Venturing, Elsevier, vol. 35(5).
    11. Kollmann, Tobias & Stöckmann, Christoph & Kensbock, Julia M., 2017. "Fear of failure as a mediator of the relationship between obstacles and nascent entrepreneurial activity—An experimental approach," Journal of Business Venturing, Elsevier, vol. 32(3), pages 280-301.
    12. Frederiks, Arjan J. & Englis, Basil G. & Ehrenhard, Michel L. & Groen, Aard J., 2019. "Entrepreneurial cognition and the quality of new venture ideas: An experimental approach to comparing future-oriented cognitive processes," Journal of Business Venturing, Elsevier, vol. 34(2), pages 327-347.
    13. Davidsson, Per & Grégoire, Denis A. & Lex, Maike, 2021. "Venture Idea Assessment (VIA): Development of a needed concept, measure, and research agenda," Journal of Business Venturing, Elsevier, vol. 36(5).
    14. Sergeeva, Anastasia & Bhardwaj, Akhil & Dimov, Dimo, 2021. "In the heat of the game: Analogical abduction in a pragmatist account of entrepreneurial reasoning," Journal of Business Venturing, Elsevier, vol. 36(6).
    15. Vandor, Peter & Franke, Nikolaus, 2016. "See Paris and… found a business? The impact of cross-cultural experience on opportunity recognition capabilities," Journal of Business Venturing, Elsevier, vol. 31(4), pages 388-407.
    16. Jeffery S. McMullen & Katrina M. Brownell & Joel Adams, 2021. "What Makes an Entrepreneurship Study Entrepreneurial? Toward A Unified Theory of Entrepreneurial Agency," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1197-1238, September.
    17. Klyver, Kim & Steffens, Paul & Lomberg, Carina, 2020. "Having your cake and eating it too? A two-stage model of the impact of employment and parallel job search on hybrid nascent entrepreneurship," Journal of Business Venturing, Elsevier, vol. 35(5).
    18. Shahriar, Abu Zafar M., 2018. "Gender differences in entrepreneurial propensity: Evidence from matrilineal and patriarchal societies," Journal of Business Venturing, Elsevier, vol. 33(6), pages 762-779.
    19. Faezeh Hanifzadeh, 2022. "A comprehensive model for determining the role of entrepreneurial decision-making in recognition and evaluation of opportunities: a meta-synthesis review," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 12(1), pages 395-422, December.
    20. Ludvig Levasseur & Jintong Tang & Masoud Karami & Lowell Busenitz & K. Michele Kacmar, 2022. "Increasing alertness to new opportunities: the influence of positive affect and implications for innovation," Asia Pacific Journal of Management, Springer, vol. 39(1), pages 27-49, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbvent:v:35:y:2020:i:2:s0883902618301927. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusvent .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.