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'That seems to be promising!' – Predicting opportunity evaluation by means of situational characteristics and individual cognitions

Author

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  • Matthias Spoerrle
  • Nicola Breugst
  • Isabell Welpe

Abstract

In an experimental scenario study, we tested the influence of situational characteristics and individuals' cognitive appraisal on the entrepreneurial evaluation of the situation. We manipulated potential profit margin, time to profit, personal investment and probability of success on two levels each, thus, resulting in a fully crossed 2 x 2 x 2 x 2 design with independent measures. Moreover, we assessed two pivotal cognitive appraisals of the situation, namely primary appraisal (i.e., the extent to which the event is relevant for and in accordance with personal goals) and secondary appraisal (i.e., the extent to which the individual perceives himself to be able to master a potential failure within the situation). Multiple regression results indicated a significant influence of profit margin and probability of success of a given opportunity on entrepreneurial evaluation. Moreover, (situation-specific) primary and secondary appraisal emerged as incrementally significant predictors. Results indicate additive predictive value of situational variables and psychological indicators of person-situation-fit.

Suggested Citation

  • Matthias Spoerrle & Nicola Breugst & Isabell Welpe, 2009. "'That seems to be promising!' – Predicting opportunity evaluation by means of situational characteristics and individual cognitions," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 1(1), pages 41-56.
    • Handle: RePEc:ids:ijeven:v:1:y:2009:i:1:p:41-56
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    Citations

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    Cited by:

    1. Kollmann, Tobias & Stöckmann, Christoph & Kensbock, Julia M., 2017. "Fear of failure as a mediator of the relationship between obstacles and nascent entrepreneurial activity—An experimental approach," Journal of Business Venturing, Elsevier, vol. 32(3), pages 280-301.
    2. Andranik Tumasjan & Isabell Welpe & Matthias Spörrle, 2013. "Easy Now, Desirable Later: The Moderating Role of Temporal Distance in Opportunity Evaluation and Exploitation," Entrepreneurship Theory and Practice, , vol. 37(4), pages 859-888, July.
    3. Isabell M. Welpe & Matthias Spörrle & Dietmar Grichnik & Theresa Michl & David B. Audretsch, 2012. "Emotions and Opportunities: The Interplay of Opportunity Evaluation, Fear, Joy, and Anger as Antecedent of Entrepreneurial Exploitation," Entrepreneurship Theory and Practice, , vol. 36(1), pages 69-96, January.
    4. Scheaf, David J. & Loignon, Andrew C. & Webb, Justin W. & Heggestad, Eric D. & Wood, Matthew S., 2020. "Measuring opportunity evaluation: Conceptual synthesis and scale development," Journal of Business Venturing, Elsevier, vol. 35(2).

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