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Entrepreneurial cognition and the quality of new venture ideas: An experimental approach to comparing future-oriented cognitive processes

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  • Frederiks, Arjan J.
  • Englis, Basil G.
  • Ehrenhard, Michel L.
  • Groen, Aard J.

Abstract

In the research reported here, we compared how future-oriented cognitive processes underpin differences in the quality of new venture ideas (NVIs) generated by respondents. We primed the use of future-oriented cognitive processes in two experiments. The first experiment shows that prospective thinking leads to NVIs of higher quality in comparison to counterfactual thinking, perspective taking and a control group. The second experiment shows that prospective thinking and perspective taking result in NVIs of higher quality compared to counterfactual thinking and the control group. We also find that prior knowledge of technology strengthens these effects. Post-hoc analyses show that these effects are present when respondents are prompted to generate NVIs, but not when they spontaneously generate NVIs, and that respondents with more prior business experience are more likely to spontaneously generate NVIs. Finally, we discuss contributions our research makes to the literature on entrepreneurial cognition and opportunity recognition, and to practice.

Suggested Citation

  • Frederiks, Arjan J. & Englis, Basil G. & Ehrenhard, Michel L. & Groen, Aard J., 2019. "Entrepreneurial cognition and the quality of new venture ideas: An experimental approach to comparing future-oriented cognitive processes," Journal of Business Venturing, Elsevier, vol. 34(2), pages 327-347.
    • Handle: RePEc:eee:jbvent:v:34:y:2019:i:2:p:327-347
    DOI: 10.1016/j.jbusvent.2018.05.007
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    3. Stjepan Srhoj & Bruno Skrinjaric & Sonja Radas & Janette Walde, 2019. "Closing the Finance Gap by Nudging: Impact Assessment of Public Grants for Women Entrepreneurs," Working Papers 1902, The Institute of Economics, Zagreb.
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    8. Davidsson, Per & Grégoire, Denis A. & Lex, Maike, 2021. "Venture Idea Assessment (VIA): Development of a needed concept, measure, and research agenda," Journal of Business Venturing, Elsevier, vol. 36(5).
    9. Zhongming Wang & Yixuan Shao, 2022. "Decide to Take Entrepreneurial Action: Role of Entrepreneurial Cognitive Schema on Cognitive Process of Exploiting Entrepreneurial Opportunity," Sustainability, MDPI, vol. 14(8), pages 1-20, April.
    10. Kier, Alexander S. & McMullen, Jeffery S., 2020. "Entrepreneurial imaginativeness and new venture ideation in newly forming teams," Journal of Business Venturing, Elsevier, vol. 35(6).
    11. Arjan J. Frederiks & Sílvia Costa & Boudewijn Hulst & Aard J. Groen, 2024. "The early bird catches the worm: The role of regulatory uncertainty in early adoption of blockchain’s cryptocurrency by fintech ventures," Journal of Small Business Management, Taylor & Francis Journals, vol. 62(2), pages 790-823, March.
    12. Lanivich, Stephen E. & Smith, Adam & Levasseur, Ludvig & Pidduck, Robert J. & Busenitz, Lowell & Tang, Jintong, 2022. "Advancing entrepreneurial alertness: Review, synthesis, and future research directions," Journal of Business Research, Elsevier, vol. 139(C), pages 1165-1176.
    13. Rose, Stefan & Wentzel, Daniel & Hopp, Christian & Kaminski, Jermain, 2020. "Launching for Success: The Effects of Psychological Distance and Mental Simulation on Funding Decisions and Crowdfunding Performance," SocArXiv fqbwk, Center for Open Science.
    14. Shah, Puspa & Thapa, Nischal, 2023. "Finding the sweet spot: Evaluating the role of structured idea-generation framework in generating high-quality new venture ideas," Journal of Business Venturing Insights, Elsevier, vol. 20(C).
    15. Warnick, Benjamin J. & Kier, Alexander S. & LaFrance, Emily M. & Cuttler, Carrie, 2021. "Head in the clouds? Cannabis users' creativity in new venture ideation depends on their entrepreneurial passion and experience," Journal of Business Venturing, Elsevier, vol. 36(2).
    16. Keding, Christoph & Meissner, Philip, 2021. "Managerial overreliance on AI-augmented decision-making processes: How the use of AI-based advisory systems shapes choice behavior in R&D investment decisions," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    17. Gala, Kaushik & Valladares, Carlos D. & Mueller, Brandon A., 2023. "Students' assumptions of Entrepreneurs’ performance: The paradox of excess entry and missed opportunity," Journal of Business Venturing Insights, Elsevier, vol. 20(C).
    18. Abd Hamid, Hamizah & Pidduck, Robert J. & Newman, Alexander & Ayob, Abu Hanifah & Sidek, Farhana, 2023. "Intercultural resource arbitrageurs: A review and extension of the literature on transnational entrepreneurs," Journal of Business Research, Elsevier, vol. 165(C).
    19. Santos, Susana C. & Caetano, António & Costa, Sílvia F. & Rueff Lopes, Rita & Silva, Ana Junça & Neumeyer, Xaver, 2020. "Uncovering the affective turmoil during opportunity recognition and exploitation: A nonlinear approach," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
    20. Yang, Feifei & Yang, Miles M., 2022. "Does cross-cultural experience matter for new venture performance? The moderating role of socio-cognitive traits," Journal of Business Research, Elsevier, vol. 138(C), pages 38-51.
    21. Schade, Philipp & Schuhmacher, Monika C., 2022. "Digital infrastructure and entrepreneurial action-formation: A multilevel study," Journal of Business Venturing, Elsevier, vol. 37(5).
    22. Davide Hahn, 2020. "The psychological well-being of student entrepreneurs: a social identity perspective," International Entrepreneurship and Management Journal, Springer, vol. 16(2), pages 467-499, June.
    23. Rose, Stefan & Wentzel, Daniel & Hopp, Christian & Kaminski, Jermain, 2021. "Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance," Journal of Business Venturing, Elsevier, vol. 36(6).
    24. Yuan Ni & Jia Wang & Cui Li, 2022. "The Power of Sustainability in the “Black Swan” Event: Entrepreneurial Cognition of Top Management Team and Dual Business Model Innovation," Sustainability, MDPI, vol. 14(6), pages 1-22, March.

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    More about this item

    Keywords

    Future-oriented cognition; New venture idea; Experimental study; Prospective thinking; Counterfactual thinking; Perspective taking;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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