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Commercialization strategy and internationalization outcomes in technology-based new ventures

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  • Symeonidou, Noni
  • Bruneel, Johan
  • Autio, Erkko

Abstract

Advances in business process outsourcing and open innovation practices have made the choice of technology commercialization strategy increasingly relevant for technology-based new ventures. We investigate effects of intellectual property (IP)-based, product-based, and hybrid (both product and IP) commercialization strategies on internationalization propensity and intensity in technology-based new ventures. We find that new ventures adopting a product-based commercialization strategy are less likely to internationalize than those with hybrid or IP-based strategies. In addition, new ventures using IP-based commercialization strategies exhibit higher international intensity after foreign market entry than those with hybrid and product-based strategies. These findings provide novel insights into the dependence on external resources associated with different types of commercialization strategy.

Suggested Citation

  • Symeonidou, Noni & Bruneel, Johan & Autio, Erkko, 2017. "Commercialization strategy and internationalization outcomes in technology-based new ventures," Journal of Business Venturing, Elsevier, vol. 32(3), pages 302-317.
    • Handle: RePEc:eee:jbvent:v:32:y:2017:i:3:p:302-317
    DOI: 10.1016/j.jbusvent.2017.02.004
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