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Institutional entrepreneurs' social mobility in organizational fields

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  • Waldron, Theodore L.
  • Fisher, Greg
  • Navis, Chad

Abstract

This study examines how institutional entrepreneurs with marginalized social positions use institutional change to become more influential members of organizational fields. We analyze how the Rainforest Action Network (RAN) used rhetoric to garner more influence as it altered a key sourcing practice in the retail home-improvement field. Our findings indicate that RAN relied on three rhetorical practices, comprising an encompassing process, to cultivate positive associations between the new sourcing practices and its social position in the field. Overall, by specifying a marginalized entrepreneur's methods for leveraging one type of change to enact another, we enhance theory at the intersection of institutional entrepreneurship, institutional work, and rhetoric.

Suggested Citation

  • Waldron, Theodore L. & Fisher, Greg & Navis, Chad, 2015. "Institutional entrepreneurs' social mobility in organizational fields," Journal of Business Venturing, Elsevier, vol. 30(1), pages 131-149.
    • Handle: RePEc:eee:jbvent:v:30:y:2015:i:1:p:131-149
    DOI: 10.1016/j.jbusvent.2014.06.006
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    References listed on IDEAS

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    1. Eero Vaara & Janne Tienari, 2011. "On the Narrative Construction of Multinational Corporations: An Antenarrative Analysis of Legitimation and Resistance in a Cross-Border Merger," Organization Science, INFORMS, vol. 22(2), pages 370-390, April.
    2. Julie Battilana & Bernard Leca & Eva Boxenbaum, 2009. "How actors change institutions : Towards a theory of institutional entrepreneurship," Post-Print hal-00576509, HAL.
    3. Eero Vaara & Janne Tienari, 2011. "On the narrative construction of multinational corporations : An antenarrative analysis of legitimation and resistance in a cross-border merger," Post-Print hal-02312572, HAL.
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    2. Sutter, Christopher & Webb, Justin & Kistruck, Geoff & Ketchen, David J. & Ireland, R. Duane, 2017. "Transitioning entrepreneurs from informal to formal markets," Journal of Business Venturing, Elsevier, vol. 32(4), pages 420-442.
    3. Greg Fisher & Regan Stevenson & Emily Neubert & Devin Burnell & Donald F. Kuratko, 2020. "Entrepreneurial Hustle: Navigating Uncertainty and Enrolling Venture Stakeholders through Urgent and Unorthodox Action," Journal of Management Studies, Wiley Blackwell, vol. 57(5), pages 1002-1036, July.
    4. Theodore L. Waldron & Greg Fisher & Michael Pfarrer, 2016. "How Social Entrepreneurs Facilitate the Adoption of New Industry Practices We thank guest editor Gideon Markman and the reviewers for their exceptional guidance during the review process. We also than," Journal of Management Studies, Wiley Blackwell, vol. 53(5), pages 821-845, July.
    5. Mai, Nhat Chi, 2020. "Unpacking the process of overseas knowledge recontextualisation in returnee entrepreneurship - a learning perspective : a study of returnee entrepreneurs in Vietnam," OSF Preprints y5psh, Center for Open Science.
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    13. Suddaby, Roy & Bruton, Garry D. & Si, Steven X., 2015. "Entrepreneurship through a qualitative lens: Insights on the construction and/or discovery of entrepreneurial opportunity," Journal of Business Venturing, Elsevier, vol. 30(1), pages 1-10.

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