Corporate Identity Congruence: A meanings-based analysis
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DOI: 10.1016/j.jbusres.2018.01.052
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- Devereux, Luke & Melewar, T.C. & Dinnie, Keith & Lange, Thomas, 2020. "Corporate identity orientation and disorientation: A complexity theory perspective," Journal of Business Research, Elsevier, vol. 109(C), pages 413-424.
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Keywords
Corporate identity; Congruence; Grounded theory; Corporate communication;All these keywords.
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