The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations
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DOI: 10.1016/j.jbusres.2017.10.017
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References listed on IDEAS
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Cited by:
- Quach, Sara & Septianto, Felix & Thaichon, Park & Mao, Wen, 2022. "Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity," Journal of Business Research, Elsevier, vol. 150(C), pages 538-552.
- Adrian Lehr & Marion Büttgen & Silke Bartsch, 2021. "Don’t Jump on the Bandwagon: Negative Effects of Sharewashing," Schmalenbach Journal of Business Research, Springer, vol. 73(1), pages 75-123, March.
- Mădălin Dorel Țap & Anamaria-Cătălina Radu & Cristina Stanciu (Neculau) & Raluca Răducu & Ivona Răpan, 2022. "The Impact of the COVID-19 Pandemic on the Reputation Management of High-Tech Dentistry in Romania," Sustainability, MDPI, vol. 15(1), pages 1-12, December.
- Sandra Krim, 2022. "Conceptualizing the media of artification: a contribution to the theory of artification of luxury brands," Post-Print hal-03675162, HAL.
- Ruan, Yanya & Mezei, József, 2022. "When do AI chatbots lead to higher customer satisfaction than human frontline employees in online shopping assistance? Considering product attribute type," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
- Park, Sangchul & Kim, Sanghoon & Ahn, Sungsook, 2023. "The role of consumers' construal level in art-infusion-type effect on retail product evaluation," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
- Quach, Sara & Septianto, Felix & Thaichon, Park & Nasution, Reza Ashari, 2022. "The role of art infusion in enhancing pro-environmental luxury brand advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Angela Madan & Mihai-Ioan Roșca & Adrian Apostol, 2022. "A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 71-90, November.
- Kim, Pielah & Deng, Xiaoyan & Unnava, Rao, 2020. "In the eye of the beholder: Cross-pollination between art-infused products and retail spaces," Journal of Business Research, Elsevier, vol. 117(C), pages 302-311.
- Larbi Safaa & Anas Khazi & Dalia Perkumienė & Vytautas Labanauskas, 2023. "Arts-Based Management between Actions and Conjunctions: Lessons from a Systematic Bibliometric Analysis," Administrative Sciences, MDPI, vol. 13(9), pages 1-18, September.
- Park, Sangchul & Kim, Sanghoon & Ahn, Sungsook, 2023. "Understanding the effect of art infusion type on retail product shopping: An attention to the intervening role of customers’ financial wealth," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
- Hsuan‐Yi Chou & Xing‐Yu (Marcos) Chu & Tzu‐Chun Chen, 2022. "The healing effect of cute elements," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 565-596, June.
- Lecoeuvre, Laurence & Turner, Rodney & Kuppelwieser, Volker G., 2021. "Customer experience in the B2B area: The impact of age-related impressions," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Kemp, Elyria & Cowart, Kelly & Bui, My (Myla), 2020. "Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages," Journal of Business Research, Elsevier, vol. 112(C), pages 200-209.
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Keywords
Advertising; Art infusion; Arts-based management; Brand affect; Hedonic and utilitarian products; Product evaluation;All these keywords.
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