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Learning in coopetition: Alliance orientation, network size, and firm types

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  • Bouncken, Ricarda B.
  • Fredrich, Viktor

Abstract

Coopetition can provide access to competitors' valuable knowledge. However, coopetition has high opportunism risks; therefore, firms aim to protect their own knowledge against leakage and prevent coopetitors' leveraging their knowledge. This study examines how the firm's alliance orientation and its network size influence the leveraging of knowledge (inlearning) gained from a coopetitor. A survey of 366 firms in the medical device industry shows that firms achieve inlearning from a coopetitor only through both a high alliance orientation and a greater number of alliance partners. The study reveals two firm types according to how firms achieve inlearning using coopetition.

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  • Bouncken, Ricarda B. & Fredrich, Viktor, 2016. "Learning in coopetition: Alliance orientation, network size, and firm types," Journal of Business Research, Elsevier, vol. 69(5), pages 1753-1758.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:5:p:1753-1758
    DOI: 10.1016/j.jbusres.2015.10.050
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    7. Vilay Saythongkeo & Vinh D. Le & Lobel Trong Thuy Tran, 2022. "Leadership Styles and Innovation Performance: The Role of Coopetition Capability and In-Learning in Financial Service Firms," SAGE Open, , vol. 12(2), pages 21582440221, May.
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    11. Amankwah-Amoah, Joseph, 2020. "Talent Management and Global Competition for Top Talent: A Co-Opetition-Based Perspective," MPRA Paper 101113, University Library of Munich, Germany.
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    13. Bouncken, Ricarda B. & Fredrich, Viktor, 2016. "Business model innovation in alliances: Successful configurations," Journal of Business Research, Elsevier, vol. 69(9), pages 3584-3590.
    14. Siarhei Manzhynski & Frank Figge, 2020. "Coopetition for sustainability: Between organizational benefit and societal good," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 827-837, March.
    15. Crick, James M. & Crick, Dave, 2021. "The dark-side of coopetition: Influences on the paradoxical forces of cooperativeness and competitiveness across product-market strategies," Journal of Business Research, Elsevier, vol. 122(C), pages 226-240.
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    17. Michal Ramsza & Adam Karbowski & Tadeusz Platkowski, 2021. "Process R&D investment and social dilemmas," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 48(3), pages 315-336, September.
    18. Patrycja Klimas & Ali Ashraf Ahmadian & Morteza Soltani & Meisam Shahbazi & Ali Hamidizadeh, 2023. "Coopetition, Where Do You Come From? Identification, Categorization, and Configuration of Theoretical Roots of Coopetition," SAGE Open, , vol. 13(1), pages 21582440221, January.
    19. Gonzalo R. Llanos-Herrera & Nelson A. Andrade-Valbuena, 2017. "Review and Support of the Relationship between Alliance Competence and Alliance Orientation," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 5(2), pages 77-92, October.
    20. Leite, Emilene, 2022. "Innovation networks for social impact: An empirical study on multi-actor collaboration in projects for smart cities," Journal of Business Research, Elsevier, vol. 139(C), pages 325-337.
    21. Bertello, Alberto & De Bernardi, Paola & Santoro, Gabriele & Quaglia, Roberto, 2022. "Unveiling the microfoundations of multiplex boundary work for collaborative innovation," Journal of Business Research, Elsevier, vol. 139(C), pages 1424-1434.

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