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Business model innovation in alliances: Successful configurations

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  • Bouncken, Ricarda B.
  • Fredrich, Viktor

Abstract

Managers and researchers discuss the high potentials of business model innovation (BMI) that may bank upon alliances' value creation potentials. Yet, which circumstances allow best capture value from BMI? This paper's study investigates how firm size and age, the firm's alliance experience, and the alliance duration influence value capture from BMI. BMI has a positive effect on return on equity (ROE), even stronger for firms with greater alliance experience. Besides hypotheses testing, the study delivers insights about configurations of BMI, ROE, firm size and age as well as the firm's previous alliance experience and the alliance duration. FsQCA shows configurations to low, medium, and high ROE.

Suggested Citation

  • Bouncken, Ricarda B. & Fredrich, Viktor, 2016. "Business model innovation in alliances: Successful configurations," Journal of Business Research, Elsevier, vol. 69(9), pages 3584-3590.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:9:p:3584-3590
    DOI: 10.1016/j.jbusres.2016.01.004
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