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Causal recipes for acceptance and refusal of corporate blogs

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  • Hernández-García, Ángel
  • Iglesias-Pradas, Santiago
  • Fernández-Cardador, Pedro

Abstract

This study proposes an alternative approach to the study of technology acceptance and refusal behaviors in organizations. Whereas traditional technology acceptance studies focus on structural modeling and the explanation of net effects, this research investigates the different conjunctural causal relations among variables affecting adoption that lead to acceptance or refusal to use corporate blogs in companies for knowledge-sharing purposes. The research includes five conditions—behavioral intention, perceived critical mass, social anxiety, technical support, and managerial support—and uses fuzzy-set qualitative comparative analysis to observe how these conditions affect four different outcomes: presence and absence of knowledge-creation and knowledge-acquisition behaviors, respectively. The results complement prior studies and provide insight on how corporate blog acceptance and refusal processes operate.

Suggested Citation

  • Hernández-García, Ángel & Iglesias-Pradas, Santiago & Fernández-Cardador, Pedro, 2016. "Causal recipes for acceptance and refusal of corporate blogs," Journal of Business Research, Elsevier, vol. 69(4), pages 1492-1497.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:4:p:1492-1497
    DOI: 10.1016/j.jbusres.2015.10.130
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    References listed on IDEAS

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    1. Robert E. Kraut & Ronald E. Rice & Colleen Cool & Robert S. Fish, 1998. "Varieties of Social Influence: The Role of Utility and Norms in the Success of a New Communication Medium," Organization Science, INFORMS, vol. 9(4), pages 437-453, August.
    2. Igbaria, M. & Iivari, J., 1995. "The effects of self-efficacy on computer usage," Omega, Elsevier, vol. 23(6), pages 587-605, December.
    3. Santiago Iglesias-Pradas & Ángel Hernández-García & Pedro Fernández-Cardador, 2014. "How socially derived characteristics of technology shape the adoption of corporate Web 2.0 tools for collaboration," Service Business, Springer;Pan-Pacific Business Association, vol. 8(3), pages 465-478, September.
    4. Igbaria, M, 1993. "User acceptance of microcomputer technology: An empirical test," Omega, Elsevier, vol. 21(1), pages 73-90, January.
    5. Iglesias-Pradas, Santiago & Hernández-García, Ángel & Fernández-Cardador, Pedro, 2015. "Social factors' influences on corporate wiki acceptance and use," Journal of Business Research, Elsevier, vol. 68(7), pages 1481-1487.
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    Cited by:

    1. Pezeshkan, Amir & Smith, Adam & Fainshmidt, Stav & Amini Sedeh, Amirmahmood, 2016. "National business systems and firm innovation: A study of developing economies," Journal of Business Research, Elsevier, vol. 69(11), pages 5413-5418.

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