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New Media & Content Mix of Popular Category of Products Advertised: A Brief Study

Author

Listed:
  • Ridhwan Un Nissa
  • Pratika Mishra

Abstract

The evolution of advertisement with context to its shift from Traditional media to Digital and Social Platforms is the motivation for this study which puts forwards certain routes that are used by the advertiser for not only making the advertisement attractive but to create an impulse amount the target audience. The paper details various possibilities of majorly used social media websites and the products which are being advertised on them. In the rigorous literature review the paper identifies various products and services which are being frequently advertised on social media and also identifies the social media websites which are used for the advertisement of these products and services accordingly.

Suggested Citation

  • Ridhwan Un Nissa & Pratika Mishra, 2016. "New Media & Content Mix of Popular Category of Products Advertised: A Brief Study," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(10), pages 252-252, September.
    • Handle: RePEc:ibn:ijbmjn:v:11:y:2016:i:10:p:252
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    References listed on IDEAS

    as
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    2. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    3. Ruby Roy Dholakia & Nir Kshetri, 2004. "Factors Impacting the Adoption of the Internet among SMEs," Small Business Economics, Springer, vol. 23(4), pages 311-322, November.
    4. Azarnoush Ansari & Arash Riasi, 2016. "An Investigation of Factors Affecting Brand Advertising Success and Effectiveness," International Business Research, Canadian Center of Science and Education, vol. 9(4), pages 20-30, April.
    5. Christine Greenhow, 2011. "Online Social Networking and Learning: What are the Interesting Research Questions?," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), IGI Global, vol. 1(1), pages 36-50, January.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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