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Turning ideas into products: subjective well-being in co-creation

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  • Rebecca Pera
  • Giampaolo Viglia

Abstract

New services, like fabrication spaces, 3D printer rentals and virtual marketplaces, have made it easier for empowered consumers to co-create innovative products without almost any involvement of traditional companies. Adopting a consumer-grounded view, this work takes a step forward from the existing service literature by investigating the link between psychological motives and happiness in co-creation. Specifically, the study measures how community affiliation, personal growth and utilitarian motives are predictors of subjective well-being (SWB). The results illustrate that community affiliation and personal growth motives predict high scores of SWB, while utilitarian motives do not. In addition, empowered consumers who co-create with others are happier than consumers who create alone. This indicates that direct interactions are not only a powerful platform for service co-creation, but are also predictors of SWB. We discuss the implications for traditional companies and for decision makers regarding the benefits offered by digital fabrication services.

Suggested Citation

  • Rebecca Pera & Giampaolo Viglia, 2015. "Turning ideas into products: subjective well-being in co-creation," The Service Industries Journal, Taylor & Francis Journals, vol. 35(7-8), pages 388-402, May.
    • Handle: RePEc:taf:servic:v:35:y:2015:i:7-8:p:388-402
    DOI: 10.1080/02642069.2015.1015521
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    Citations

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    Cited by:

    1. Pera, Rebecca & Occhiocupo, Nicoletta & Clarke, Jackie, 2016. "Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective," Journal of Business Research, Elsevier, vol. 69(10), pages 4033-4041.
    2. Suhada, Thontowi A. & Ford, Jerad A. & Verreynne, Martie-Louise & Indulska, Marta, 2021. "Motivating individuals to contribute to firms’ non-pecuniary open innovation goals," Technovation, Elsevier, vol. 102(C).
    3. Hussain, Ali & Abid, Muhammad Farrukh & Shamim, Amjad & Ting, Ding Hooi & Toha, Md Abu, 2023. "Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    4. Cosimato, Silvia & Faggini, Marisa & Prete, Marzia del, 2021. "The co-creation of value for pursuing a sustainable happiness: The analysis of an Italian prison community," Socio-Economic Planning Sciences, Elsevier, vol. 75(C).
    5. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Wei-Yun Lin, 2018. "Does Raising Value Co-creation Increase All Customers’ Happiness?," Journal of Business Ethics, Springer, vol. 152(4), pages 1053-1067, November.
    6. Hugues Séraphin & Marco Platania & Paul Spencer & Giuseppe Modica, 2018. "Events and Tourism Development within a Local Community: The Case of Winchester (UK)," Sustainability, MDPI, vol. 10(10), pages 1-23, October.
    7. Huang, Tseng-Lung, 2021. "Restorative experiences and online tourists’ willingness to pay a price premium in an augmented reality environment," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    8. Lim, Xin-Jean & Cheah, Jun-Hwa & Ng, Siew Imm & Kamal Basha, Norazlyn & Liu, Yide, 2021. "Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    9. Finsterwalder, Jörg & Kuppelwieser, Volker G., 2020. "Intentionality and transformative services: Wellbeing co-creation and spill-over effects," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    10. Rafael Robina-Ramírez & Ana Leal-Solís & José Amelio Medina-Merodio & Rosa Estriegana-Valdehita, 2023. "From satisfaction to happiness in the co-creation of value: the role of moral emotions in the Spanish tourism sector," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 3783-3804, August.
    11. Schiuma, Giovanni & Santarsiero, Francesco, 2023. "Innovation labs as organisational catalysts for innovation capacity development: A systematic literature review," Technovation, Elsevier, vol. 123(C).
    12. Fassio, Claudio & Grilli, Luca, 2016. "From technological to symbolic innovation? Open source, Maker Movement and global demand for 3D printers," Papers in Innovation Studies 2016/7, Lund University, CIRCLE - Centre for Innovation Research.
    13. Viglia, Giampaolo & Pera, Rebecca & Dyussembayeva, Shynar & Mifsud, Matthieu & Hollebeek, Linda D., 2023. "Engagement and value cocreation within a multi-stakeholder service ecosystem," Journal of Business Research, Elsevier, vol. 157(C).
    14. Mahendru, Mandeep & Sharma, Gagan Deep & Pereira, Vijay & Gupta, Mansi & Mundi, Hardeep Singh, 2022. "Is it all about money honey? Analyzing and mapping financial well-being research and identifying future research agenda," Journal of Business Research, Elsevier, vol. 150(C), pages 417-436.
    15. Fan, Daisy X.F. & Hsu, Cathy H.C. & Lin, Bingna, 2020. "Tourists’ experiential value co-creation through online social contacts: Customer-dominant logic perspective," Journal of Business Research, Elsevier, vol. 108(C), pages 163-173.
    16. Kumar, Ajay & Paul, Justin & StarÄ ević, SlaÄ‘ana, 2021. "Do brands make consumers happy?- A masstige theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).

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