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(Mis)Using employee volunteering for public relations: Implications for corporate volunteers' organizational commitment

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  • Gatignon-Turnau, Anne-Laure
  • Mignonac, Karim

Abstract

This study examines the conditions under which corporate volunteering initiatives can result in work outcomes. We posit that employees participating in company-supported volunteering activities (corporate volunteers) respond attitudinally to company support for employee volunteering (CSEV) based on the attributions they make about the company's purpose in implementing the volunteering program. Specifically, we examine the moderating role of corporate volunteers' attributions concerning the public relations motives underlying companies' employee volunteering programs. A sequential mixed methodology design is used for this study, consisting of two distinct phases: qualitative followed by quantitative. Results show that attributions of public relations motives undermine the positive effects of CSEV on corporate volunteers' perceptions of company prosocial identity, and subsequently, on corporate volunteers' affective company commitment. We discuss implications for theory and practice.

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  • Gatignon-Turnau, Anne-Laure & Mignonac, Karim, 2015. "(Mis)Using employee volunteering for public relations: Implications for corporate volunteers' organizational commitment," Journal of Business Research, Elsevier, vol. 68(1), pages 7-18.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:1:p:7-18
    DOI: 10.1016/j.jbusres.2014.05.013
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    Cited by:

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    2. Aldona Glińska-Neweś & Joanna Górka, 2020. "Capabilities of Corporate Volunteering in Strengthening Social Capital," Sustainability, MDPI, vol. 12(18), pages 1-11, September.
    3. Sohier, Alice & Sohier, Romain & Chaney, Damien, 2023. "When volunteers are also consumers: Exploring volunteers’ co-consumption experience in leisure contexts," Journal of Business Research, Elsevier, vol. 156(C).
    4. Pevnaya Maria & Cernicova-Buca Mariana, 2020. "Corporate volunteering in the large enterprises’ social mission – the case of a post-Soviet Russian industrial region," Central European Journal of Public Policy, Sciendo, vol. 14(1), pages 31-42, June.
    5. Chia-Lee Yang & Ming-Chang Shieh & Chi-Yo Huang & Ching-Pin Tung, 2018. "A Derivation of Factors Influencing the Successful Integration of Corporate Volunteers into Public Flood Disaster Inquiry and Notification Systems," Sustainability, MDPI, vol. 10(6), pages 1-31, June.
    6. Zhe Zhang & Juan Wang & Ming Jia, 2022. "Multilevel Examination of How and When Socially Responsible Human Resource Management Improves the Well-Being of Employees," Journal of Business Ethics, Springer, vol. 176(1), pages 55-71, February.
    7. Blanca de-Miguel-Molina & Vicente Chirivella-González & Beatriz García-Ortega, 2016. "Corporate philanthropy and community involvement. Analysing companies from France, Germany, the Netherlands and Spain," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(6), pages 2741-2766, November.
    8. Seunghee Im & Yang Woon Chung, 2018. "Employee Volunteering Meaningfulness and Organizational Citizenship Behavior: Exploring the Effects of Organizational Support, Pride, and Trust," Sustainability, MDPI, vol. 10(12), pages 1-16, December.
    9. Seunghee Im & Yang Woon Chung & Ji Yeon Yang, 2018. "The Mediating Roles of Happiness and Cohesion in the Relationship between Employee Volunteerism and Job Performance," IJERPH, MDPI, vol. 15(12), pages 1-13, December.
    10. Kofi Mintah Oware & Francis Donkor, 2023. "Does the Practice of Employee Volunteerism Affect Workforce Reduction and Defective Product Issues? Evidence from India," Public Organization Review, Springer, vol. 23(4), pages 1369-1383, December.

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