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Multilevel trust in international marketing of healthcare services: A five-country comparative study

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  • Fregidou-Malama, Maria
  • Hyder, Akmal S.

Abstract

This research aims to increase understanding on how multilevel trust is developed as well as how trust levels are interconnected and influence international marketing strategy for healthcare services.

Suggested Citation

  • Fregidou-Malama, Maria & Hyder, Akmal S., 2021. "Multilevel trust in international marketing of healthcare services: A five-country comparative study," International Business Review, Elsevier, vol. 30(6).
    • Handle: RePEc:eee:iburev:v:30:y:2021:i:6:s0969593121001074
    DOI: 10.1016/j.ibusrev.2021.101895
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    References listed on IDEAS

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    Cited by:

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    2. Pyper, Keith & Doherty, Anne Marie, 2022. "Employing brand governance mechanisms with export channel partners: What are the performance consequences and contingent effects?," International Business Review, Elsevier, vol. 31(5).
    3. Fregidou-Malama, Maria & Hyder, Akmal S., 2024. "Constructing organizational culture in an international subsidiary: Elekta healthcare services in Greece," International Business Review, Elsevier, vol. 33(4).

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