Measuring and modeling the (limited) reliability of free choice attitude questions
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Abstract
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DOI: 10.1016/j.ijresmar.2004.11.005
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Cited by:
- Sharp, Byron & Dawes, John & Victory, Kirsten, 2024. "The market-based assets theory of brand competition," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Rossiter, John R., 2010. "Consumer protocol evidence against Ehrenberg’s “stochastic” theory of brand associations," Australasian marketing journal, Elsevier, vol. 18(1), pages 36-40.
- Dolnicar, Sara & Grün, Bettina, 2013. "“Translating” between survey answer formats," Journal of Business Research, Elsevier, vol. 66(9), pages 1298-1306.
- Dolnicar, Sara & Rossiter, John R., 2008. "The low stability of brand-attribute associations is partly due to market research methodology," International Journal of Research in Marketing, Elsevier, vol. 25(2), pages 104-108.
- Romaniuk, Jenni, 2013. "Modeling mental market share," Journal of Business Research, Elsevier, vol. 66(2), pages 188-195.
- Anja Plumeyer & Pascal Kottemann & Daniel Böger & Reinhold Decker, 2019. "Measuring brand image: a systematic review, practical guidance, and future research directions," Review of Managerial Science, Springer, vol. 13(2), pages 227-265, April.
- Elpida TENIDOU & Dimosthenis PAPPAS & Ioannis KAZANIDIS & Stavros VALSAMIDIS, 2016. "The Usage Of E-Commerce In The Area Of Evros, Greece," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(2), pages 3-19.
- Nadarajah, Saralees & Kotz, Samuel, 2009. "Models for purchase frequency," European Journal of Operational Research, Elsevier, vol. 192(3), pages 1014-1026, February.
- Gianluca Fiocchi & Mona Seyed Esfahani, 2024. "Exploring the uniqueness of distinctive brand assets within the UK automotive industry," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 1-15, January.
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Keywords
Attitude questions; Response reliability; Repeat rate; Beta distribution;All these keywords.
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