Market strategy renewal as a dynamic incremental process
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DOI: 10.1016/j.jbusres.2010.12.008
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Cited by:
- Martin-Rios, Carlos & Parga-Dans, Eva, 2016. "Service response to economic decline: Innovation actions for achieving strategic renewal," Journal of Business Research, Elsevier, vol. 69(8), pages 2890-2900.
- Meissner, Dirk & Burton, Nicholas & Galvin, Peter & Sarpong, David & Bach, Norbert, 2021. "Understanding cross border innovation activities: The linkages between innovation modes, product architecture and firm boundaries," Journal of Business Research, Elsevier, vol. 128(C), pages 762-769.
- Patel, Pankaj C. & Parida, Vinit & Jayaram, Jayanth & Oghazi, Pejvak, 2018. "Task equivocality and process modularity in R&D offshore collaboration projects," Journal of Business Research, Elsevier, vol. 93(C), pages 12-22.
- Elisa Arrigo, 2012. "Alliances, Open Innovation and Outside-in Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Innovat, pages 53-65.
- Elisa Arrigo, 2018. "Open Innovation and Market Orientation: An Analysis of the Relationship," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(1), pages 150-161, March.
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Keywords
Incrementalism; Muddling through; Market strategy; Renewal process;All these keywords.
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