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Sailing in the same ship? Differences in factors motivating piracy of music and movie content

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  • Cox, Joe
  • Collins, Alan

Abstract

This study presents indicative evidence on the impact of a range of consumer attitudes and characteristics upon the consumption of pirated music and movie files. Consumers of both types of content are analyzed using a survey sample consisting of over 6100 observations. The study finds that demographic factors and attitudes toward downloaded content have the greatest influence on the consumption of pirated material, while awareness of legality and the threat of punishment affect consumption to a lesser extent. The findings of this study also suggest several conspicuous contrasts in the consumption of illegally downloaded music and movie files. Prolific music downloaders typically demonstrate a greater propensity to substitute legal content for pirated materials, while heavy movie downloaders demonstrate a greater willingness to pay for legal alternatives and are deterred to a greater extent by an awareness of negative effects of piracy upon the movie industry.

Suggested Citation

  • Cox, Joe & Collins, Alan, 2014. "Sailing in the same ship? Differences in factors motivating piracy of music and movie content," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 50(C), pages 70-76.
    • Handle: RePEc:eee:soceco:v:50:y:2014:i:c:p:70-76
    DOI: 10.1016/j.socec.2014.02.010
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    References listed on IDEAS

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    1. Porter, Constance Elise & Donthu, Naveen, 2006. "Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics," Journal of Business Research, Elsevier, vol. 59(9), pages 999-1007, September.
    2. Arthur Vany & W. Walls, 2007. "Estimating the Effects of Movie Piracy on Box-office Revenue," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 30(4), pages 291-301, June.
    3. Felix Oberholzer-Gee & Koleman Strumpf, 2007. "The Effect of File Sharing on Record Sales: An Empirical Analysis," Journal of Political Economy, University of Chicago Press, vol. 115(1), pages 1-42.
    4. Zentner Alejandro, 2005. "File Sharing and International Sales of Copyrighted Music: An Empirical Analysis with a Panel of Countries," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 5(1), pages 1-17, October.
    5. Shanahan, Kevin J. & Hyman, Michael R., 2010. "Motivators and enablers of SCOURing: A study of online piracy in the US and UK," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1095-1102, September.
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    Cited by:

    1. Luis Aguiar & Jörg Claussen & Christian Peukert, 2018. "Catch Me If You Can: Effectiveness and Consequences of Online Copyright Enforcement," Information Systems Research, INFORMS, vol. 29(3), pages 656-678, September.
    2. Lee, Byung & Paek, Seung Yeop & Fenoff, Roy, 2018. "Factors associated with digital piracy among early adolescents," Children and Youth Services Review, Elsevier, vol. 86(C), pages 287-295.
    3. Shijie Lu & Xin (Shane) Wang & Neil Bendle, 2020. "Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry," Management Science, INFORMS, vol. 66(5), pages 2140-2162, May.
    4. Krawczyk, Michał & Tyrowicz, Joanna & Kukla-Gryz, Anna & Hardy, Wojciech, 2015. "“Piracy is not theft!” Is it just students who think so?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 54(C), pages 32-39.
    5. Karla Borja & Suzanne Dieringer, 2022. "Is music piracy over? Comparing music piracy attitudes and behaviors between young generations," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 899-924, June.
    6. Wojciech Hardy, 2020. "Consumer switching costs in a market with legal and pirate providers," IBS Working Papers 08/2020, Instytut Badan Strukturalnych.
    7. Michał Krawczyk & Joanna Tyrowicz & Anna Kukla-Gryz & Wojciech Hardy, 2015. "Do pirates play fair? Ethical judgment of unauthorized sports broadcasts," Working Papers 2015-15, Faculty of Economic Sciences, University of Warsaw.
    8. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    9. Marc Bourreau & Marianne Lumeau & Francois Moreau & Jordana Viotto da Cruz, 2019. "Recent or Free? An Experimental Study of the Motivations for Pirating Movies," CESifo Working Paper Series 8036, CESifo.

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    More about this item

    Keywords

    File-sharing; Illegal downloading; Piracy; Music; Movies;
    All these keywords.

    JEL classification:

    • C31 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions; Social Interaction Models
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • K42 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Illegal Behavior and the Enforcement of Law
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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