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Blessings and the spiritual life of consumers

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  • Schindler, Robert M.

Abstract

The growing social phenomenon of ritually blessed animal companions suggests that the concept of the blessing should receive more attention in the field of consumer behavior. By documenting the importance of perceived sacred power and by capturing the words, gestures, and artifacts of the animal-blessing ritual, Holak highlights the role that these factors can play in the efforts of individuals and businesses to express, to those they care about, the wish that good should follow.

Suggested Citation

  • Schindler, Robert M., 2008. "Blessings and the spiritual life of consumers," Journal of Business Research, Elsevier, vol. 61(5), pages 542-543, May.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:5:p:542-543
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    References listed on IDEAS

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    1. Hornik, Jacob, 1992. "Tactile Stimulation and Consumer Response," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 449-458, December.
    2. Holak, Susan L., 2008. "Ritual blessings with companion animals," Journal of Business Research, Elsevier, vol. 61(5), pages 534-541, May.
    3. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
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