Pilgrimage, material objects and spontaneous communitas
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DOI: 10.1016/j.annals.2019.102855
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- Schindler, Robert M. & Minton, Elizabeth A., 2022. "What becomes sacred to the consumer: Implications for marketers," Journal of Business Research, Elsevier, vol. 151(C), pages 355-365.
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Keywords
Pilgrimage; Communitas; Materiality; Kitsch; Ethnography;All these keywords.
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