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Personality-and-culture: The case of national extraversion and word-of-mouth

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  • Mooradian, Todd A.
  • Swan, K. Scott

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  • Mooradian, Todd A. & Swan, K. Scott, 2006. "Personality-and-culture: The case of national extraversion and word-of-mouth," Journal of Business Research, Elsevier, vol. 59(6), pages 778-785, June.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:6:p:778-785
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    2. Bearden, William O. & Money, R. Bruce & Nevins, Jennifer L., 2006. "Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example," Journal of Business Research, Elsevier, vol. 59(2), pages 195-203, February.
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    5. Yang, Bijou & Lester, David, 2000. "An exploration of the impact of culture on the economy: an empirical study of unemployment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 29(3), pages 281-290, May.
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    7. Brown, Jacqueline Johnson & Reingen, Peter H, 1987. "Social Ties and Word-of-Mouth Referral Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 350-362, December.
    8. K Sivakumar & Cheryl Nakata, 2001. "The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(3), pages 555-574, September.
    9. Moorthy, Sridhar & Ratchford, Brian T & Talukdar, Debabrata, 1997. "Consumer Information Search Revisited: Theory and Empirical Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(4), pages 263-277, March.
    10. Beatty, Sharon E & Smith, Scott M, 1987. "External Search Effort: An Investigation across Several Product Categories," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 83-95, June.
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    2. Jintang Wang & Junyun Liao & Shiyong Zheng & Biqing Li, 2019. "Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
    3. Shakaib Farid, Dania & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 5(1), pages 31-43.
    4. Donthu, Naveen & Kumar, Satish & Pandey, Neeraj & Pandey, Nitesh & Mishra, Akanksha, 2021. "Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis," Journal of Business Research, Elsevier, vol. 135(C), pages 758-773.
    5. Swimberghe, Krist R. & Astakhova, Marina & Wooldridge, Barbara Ross, 2014. "A new dualistic approach to brand passion: Harmonious and obsessive," Journal of Business Research, Elsevier, vol. 67(12), pages 2657-2665.
    6. Vijay Viswanathan & Sebastian Tillmanns & Manfred Krafft & Daniel Asselmann, 2018. "Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1108-1132, November.
    7. Abdul Rauf & Dr. Azeem Ahmad & Dr. Arshia Hashmi, 2019. "The Impact of Personal Traits of the Consumers on their Impulsive Buying Behavior of Pakistan," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 1(1), pages 46-62, June.
    8. Saket Jeswani & Sumita Dave, 2012. "Impact of Individual Personality on Turnover Intention," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 37(3), pages 253-265, August.
    9. Ziad Swaidan, 2012. "Culture and Consumer Ethics," Journal of Business Ethics, Springer, vol. 108(2), pages 201-213, June.
    10. Nath, Prithwiraj & Devlin, James & Reid, Veronica, 2018. "The effects of online reviews on service expectations: Do cultural value orientations matter?," Journal of Business Research, Elsevier, vol. 90(C), pages 123-133.
    11. Breazeale, Michael & Lueg, Jason E., 2011. "Retail shopping typology of American teens," Journal of Business Research, Elsevier, vol. 64(6), pages 565-571, June.
    12. Itani, Omar S. & El Haddad, Rania & Kalra, Ashish, 2020. "Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    13. Janelle S. Peifer & Tenzin Yangchen, 2017. "Exploring Cultural Identity, Personality, and Social Exposure Correlates to College Women’s Intercultural Competence," SAGE Open, , vol. 7(2), pages 21582440177, June.

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