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Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters

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  • Crosby, Lawrence A
  • Taylor, James R

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Suggested Citation

  • Crosby, Lawrence A & Taylor, James R, 1983. "Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(4), pages 413-431, March.
    • Handle: RePEc:oup:jconrs:v:9:y:1983:i:4:p:413-31
    DOI: 10.1086/208935
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    Cited by:

    1. Funk, Daniel C. & Pritchard, Mark P., 2006. "Sport publicity: Commitment's moderation of message effects," Journal of Business Research, Elsevier, vol. 59(5), pages 613-621, May.
    2. Chebat, Jean-Charles & El Hedhli, Kamel & Sirgy, M. Joseph, 2009. "How does shopper-based mall equity generate mall loyalty? A conceptual model and empirical evidence," Journal of Retailing and Consumer Services, Elsevier, vol. 16(1), pages 50-60.
    3. O'Cass, Aron & Pecotich, Anthony, 2005. "The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective," Journal of Business Research, Elsevier, vol. 58(4), pages 406-413, April.
    4. Alexander B. Pratt & Stacey G. Robinson & Clay M. Voorhees & Joyce (Feng) Wang & Michael D. Giebelhausen, 2023. "Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1143-1164, September.
    5. Bartikowski, Boris & Walsh, Gianfranco, 2011. "Investigating mediators between corporate reputation and customer citizenship behaviors," Journal of Business Research, Elsevier, vol. 64(1), pages 39-44, January.
    6. So Young Lee & Yoon Hi Sung & Dongwon Choi & Dong Hoo Kim, 2021. "Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses," Journal of Business Ethics, Springer, vol. 168(4), pages 795-811, February.
    7. Mirza Ashfaq Ahmed, 2017. "Political Marketing: Role Of Socialization Process In The Evelopment Of Voting Intentions," Proceedings of International Academic Conferences 4607305, International Institute of Social and Economic Sciences.
    8. Grisaffe, Douglas B. & Nguyen, Hieu P., 2011. "Antecedents of emotional attachment to brands," Journal of Business Research, Elsevier, vol. 64(10), pages 1052-1059, October.
    9. Sirdeshmukh, Deepak & Ahmad, Norita B. & Khan, M. Sajid & Ashill, Nicholas J., 2018. "Drivers of user loyalty intention and commitment to a search engine: An exploratory study," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 71-81.
    10. Debra Grace & Mitchell Ross & Ceridwyn King, 2018. "Brand fidelity: a relationship maintenance perspective," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 577-590, November.
    11. Pagani, Margherita & Malacarne, Giovanni, 2017. "Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 133-148.
    12. Matthew Interis & Chang Xu & Daniel Petrolia & Kalyn Coatney, 2016. "Examining unconditional preference revelation in choice experiments: a voting game approach," Journal of Environmental Economics and Policy, Taylor & Francis Journals, vol. 5(1), pages 125-142, March.
    13. Zhao, Zhenzhen & Renard, Damien, 2018. "Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses," Journal of Interactive Marketing, Elsevier, vol. 41(C), pages 94-103.
    14. Zhang, Yunen & Shao, Wei & Quach, Sara & Thaichon, Park & Li, Qianmin, 2024. "Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    15. Lee, Wan-I & Chang, Chih-Yuan & Liu, Yu-Lun, 2010. "Exploring customers’ store loyalty using the means-end chain approach," Journal of Retailing and Consumer Services, Elsevier, vol. 17(5), pages 395-405.
    16. Martin, William C. & Ponder, Nicole & Lueg, Jason E., 2009. "Price fairness perceptions and customer loyalty in a retail context," Journal of Business Research, Elsevier, vol. 62(6), pages 588-593, June.

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