Specialist or generalist: Views from academia and industry
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- Krohmer, Harley & Homburg, Christian & Workman, John P., 2002. "Should marketing be cross-functional? Conceptual development and international empirical evidence," Journal of Business Research, Elsevier, vol. 55(6), pages 451-465, June.
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- Njoku, Jonathan C. & van der Heijden, Beatrice I.J.M. & Inanga, Eno L., 2010. "Fusion of expertise among accounting faculty: towards an expertise model for academia in accounting," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 21(1), pages 51-62.
- Harrison, Robert L., 2013. "Using mixed methods designs in the Journal of Business Research, 1990–2010," Journal of Business Research, Elsevier, vol. 66(11), pages 2153-2162.
- Wang, Long & Keith Murnighan, J., 2013. "The generalist bias," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 47-61.
- Zaharia Rodica Milena & Grundey Dainora & Stancu Alin, 2008. "Qualitative Research Methods: A Comparison Between Focus-Group And In-Depth Interview," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1279-1283, May.
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