Qualitative Research Methods: A Comparison Between Focus-Group And In-Depth Interview
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- Schelfhaudt, Kristin & Crittenden, Victoria L., 2005. "Specialist or generalist: Views from academia and industry," Journal of Business Research, Elsevier, vol. 58(7), pages 946-954, July.
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Keywords
Qualitative research methods; focus group; in-depth interview; academic research;All these keywords.
JEL classification:
- C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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