Consumers' decision-making process and their online shopping behavior: a clickstream analysis
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- Jiang, Qiqi & Tan, Chuan-Hoo & Phang, Chee Wei & Sutanto, Juliana & Wei, Kwok-Kee, 2013. "Understanding Chinese online users and their visits to websites: Application of Zipf's law," International Journal of Information Management, Elsevier, vol. 33(5), pages 752-763.
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