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Assessing the validity of secondary data proxies for marketing constructs

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  • Houston, Mark B.

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  • Houston, Mark B., 2004. "Assessing the validity of secondary data proxies for marketing constructs," Journal of Business Research, Elsevier, vol. 57(2), pages 154-161, February.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:2:p:154-161
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    1. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1982. "The Concept of External Validity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 240-244, December.
    2. Lastovicka, John L, et al, 1999. "Lifestyle of the Tight and Frugal: Theory and Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(1), pages 85-98, June.
    3. Jones, Steven K. & Yurak, Tricia J. & Frisch, Deborah, 1997. "The Effect of Outcome Information on the Evaluation and Recall of Individuals' Own Decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 71(1), pages 95-120, July.
    4. repec:bla:jfinan:v:43:y:1988:i:1:p:1-19 is not listed on IDEAS
    5. Donna Marie DeCarolis & David L. Deeds, 1999. "The impact of stocks and flows of organizational knowledge on firm performance: an empirical investigation of the biotechnology industry," Strategic Management Journal, Wiley Blackwell, vol. 20(10), pages 953-968, October.
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    1. Giovanna Culot & Matteo Podrecca & Guido Nassimbeni & Guido Orzes & Marco Sartor, 2023. "Using supply chain databases in academic research: A methodological critique," Journal of Supply Chain Management, Institute for Supply Management, vol. 59(1), pages 3-25, January.
    2. Mark B. Houston, 2016. "Is “strategy” a dirty word?," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 557-561, September.
    3. Sahar Karimi, 2021. "Cross-visiting Behaviour of Online Consumers Across Retailers’ and Comparison Sites, a Macro-Study," Information Systems Frontiers, Springer, vol. 23(3), pages 531-542, June.
    4. da Silveira, Giovani J.C., 2014. "An empirical analysis of manufacturing competitive factors and offshoring," International Journal of Production Economics, Elsevier, vol. 150(C), pages 163-173.
    5. Guillermo Durán-González & Mónica Panes-Martínez & Ricardo Monge-Rogel & Luis Gibran Juárez-Hernández, 2023. "Psychometric Properties of an Instrument to Evaluate Students’ Perception of Learning Objects in Statistics," SAGE Open, , vol. 13(3), pages 21582440231, August.
    6. Aaron Tham & David Fleischman & Peter Jenner, 2018. "Spilling the social capital beans: a comparative case study of coffee service enterprises within Asia-Pacific," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(2), pages 150-173, March.
    7. Micah Odhiambo Nyamita & Nirmala Dorasamy, 2014. "Factors Influencing Debt Financing within State-owned Corporations in Kenya," Journal of Economics and Behavioral Studies, AMH International, vol. 6(11), pages 884-905.
    8. Dell'Anno, Roberto & Pergolizzi, Antonio & Pittiglio, Rosanna & Reganati, Filippo, 2020. "Waste crime in Italian Regions: A Structural Equation Approach," Socio-Economic Planning Sciences, Elsevier, vol. 71(C).
    9. Andrew Burton-Jones & Allen S. Lee, 2017. "Thinking About Measures and Measurement in Positivist Research: A Proposal for Refocusing on Fundamentals," Information Systems Research, INFORMS, vol. 28(3), pages 451-467, September.
    10. Cavusgil, Erin & Yayla, Serdar & Cem Kutlubay, Omer & Yeniyurt, Sengun, 2022. "The impact of demographic similarity on customers in a service setting," Journal of Business Research, Elsevier, vol. 139(C), pages 145-160.
    11. Andonova, Veneta & Losada-Otálora, Mauricio, 2020. "Understanding the interplay between brand and innovation orientation: Evidence from emerging multinationals," Journal of Business Research, Elsevier, vol. 119(C), pages 540-552.

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