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Generation Y employees' retail work experience: The mediating effect of job characteristics

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  • Kim, HaeJung
  • Knight, Dee K.
  • Crutsinger, Christy

Abstract

This research examines Generation Y employees' retail work experience. Based upon Brown and Peterson's [Brown SP, Peterson RA, Antecedents and consequences of salesperson job satisfaction: meta-analysis and assessment of causal effects. J Mark Res 1993; 30: 63-77; Brown SP, Peterson RA, The effect of effort on sales performance and job satisfaction. J Mark 1994; 58: 70-80.] job satisfaction model, Gen Y employees work experience framework encompasses the work environment variables of role conflict, role ambiguity, supervisory support, and work involvement to predict job performance, job satisfaction, and, ultimately, retail career intention. Drawing from the job crafting perspective in management theory [Wrzesniewski and Dutton, 2001], this research tests the mediating effect of job characteristics between work environment and job outcomes using structural equation modeling. Study participants were members of a national sample of students (n=803) from 14 universities in the United States. The findings indicate that job characteristics have a critical mediating role on the relationships for Gen Y employees, suggesting a paradigm shift from passive to active employees who craft their jobs, roles, and selves within a retail organizational context.

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  • Kim, HaeJung & Knight, Dee K. & Crutsinger, Christy, 2009. "Generation Y employees' retail work experience: The mediating effect of job characteristics," Journal of Business Research, Elsevier, vol. 62(5), pages 548-556, May.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:5:p:548-556
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    Cited by:

    1. Edmondson, Diane R. & Boyer, Stefanie L., 2013. "The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review," Journal of Business Research, Elsevier, vol. 66(11), pages 2186-2192.
    2. Özlem Özbek & Serdar Bozkurt, 2020. "The Investigation of Generational Differences in the Effect of Transformational Leadership on Organizational Commitment and Job Satisfaction: A Research in the Pharmaceutical Industry," Istanbul Management Journal, Istanbul University Business School, vol. 0(89), pages 23-46, December.
    3. Parment, Anders, 2013. "Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 189-199.
    4. Johlke, Mark C. & Iyer, Rajesh, 2013. "A model of retail job characteristics, employee role ambiguity, external customer mind-set, and sales performance," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 58-67.
    5. Oh, Hyunjoo & Weitz, Barton & Lim, Jeremy, 2016. "Retail career attractiveness to college students: Connecting individual characteristics to the trade-off of job attributes," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 345-354.

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