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Branding: A Key Marketing Tool

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Listed:
  • John M. Murphy
    (Interbrand Group)

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Suggested Citation

  • John M. Murphy (ed.), 1992. "Branding: A Key Marketing Tool," Palgrave Macmillan Books, Palgrave Macmillan, edition 0, number 978-1-349-12628-6.
    • Handle: RePEc:pal:palbok:978-1-349-12628-6
    DOI: 10.1007/978-1-349-12628-6
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