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Partnering and traditional relationships in business marketing: An introduction to the special issue

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  • Vlosky, Richard P.
  • Wilson, Elizabeth J.

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  • Vlosky, Richard P. & Wilson, Elizabeth J., 1997. "Partnering and traditional relationships in business marketing: An introduction to the special issue," Journal of Business Research, Elsevier, vol. 39(1), pages 1-4, May.
    • Handle: RePEc:eee:jbrese:v:39:y:1997:i:1:p:1-4
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    References listed on IDEAS

    as
    1. Wilson, Elizabeth J. & Vlosky, Richard P., 1997. "Partnering relationship activities: Building theory from case study research," Journal of Business Research, Elsevier, vol. 39(1), pages 59-70, May.
    2. Narus, James A. & Anderson, James C., 1987. "Distributor contributions to partnerships with manufacturers," Business Horizons, Elsevier, vol. 30(5), pages 34-42.
    3. Jakki Mohr & Robert Spekman, 1994. "Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques," Strategic Management Journal, Wiley Blackwell, vol. 15(2), pages 135-152, February.
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    Cited by:

    1. Ricard, Line & Perrien, Jean, 1999. "Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients' Perception," Journal of Business Research, Elsevier, vol. 45(2), pages 199-209, June.
    2. Wilson, William W. & Diersen, Matthew A., 2001. "Competitive Bidding On Import Tenders: The Case Of Minor Oilseeds," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(1), pages 1-16, July.
    3. Liesch, Peter W. & Wilson, Elizabeth J., 2005. "Business-to-business relationship architecture and networks among Australia, New Zealand, and Asian firms: introduction to the special issue," Journal of Business Research, Elsevier, vol. 58(2), pages 168-172, February.

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