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Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients' Perception

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  • Ricard, Line
  • Perrien, Jean

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  • Ricard, Line & Perrien, Jean, 1999. "Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients' Perception," Journal of Business Research, Elsevier, vol. 45(2), pages 199-209, June.
    • Handle: RePEc:eee:jbrese:v:45:y:1999:i:2:p:199-209
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    References listed on IDEAS

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    1. Vlosky, Richard P. & Wilson, Elizabeth J., 1997. "Partnering and traditional relationships in business marketing: An introduction to the special issue," Journal of Business Research, Elsevier, vol. 39(1), pages 1-4, May.
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    Cited by:

    1. Eugene Kang & Asghar Zardkoohi & Ramona Paetzold & Donald Fraser, 2013. "Relationship banking and escalating commitments to bad loans," Small Business Economics, Springer, vol. 40(4), pages 899-910, May.
    2. Meng-Hsiu Lee & Chan Wang & Tzu-Jung Wu & Ming-Yu Yen, 2021. "Multilevel Linking Service Innovation, Service Sweethearting, and Brand Association: The Moderating Role of Sustainable Human Resource Management," SAGE Open, , vol. 11(1), pages 21582440209, February.
    3. Siguaw, Judy A. & Baker, Thomas L. & Simpson, Penny M., 2003. "Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective," Journal of Business Research, Elsevier, vol. 56(4), pages 311-322, April.
    4. Liesch, Peter W. & Wilson, Elizabeth J., 2005. "Business-to-business relationship architecture and networks among Australia, New Zealand, and Asian firms: introduction to the special issue," Journal of Business Research, Elsevier, vol. 58(2), pages 168-172, February.
    5. Colgate, Mark & Lang, Bodo, 2005. "Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers," Journal of Business Research, Elsevier, vol. 58(2), pages 195-204, February.
    6. Hani, Umme & Akter, Shahriar & Wickramasinghe, Ananda & Kattiyapornpong, Uraiporn, 2021. "How does relationship quality sustain the rich world’s poorest businesses?," Journal of Business Research, Elsevier, vol. 133(C), pages 297-308.
    7. Rauyruen, Papassapa & Miller, Kenneth E., 2007. "Relationship quality as a predictor of B2B customer loyalty," Journal of Business Research, Elsevier, vol. 60(1), pages 21-31, January.

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