IDEAS home Printed from https://ideas.repec.org/a/sae/intare/v9y2006i1p173-193.html
   My bibliography  Save this article

What Matters to Korean Products in Australia: Focus on the Country Image Effects

Author

Listed:
  • Bong-Sup Shin

Abstract

This study examines the country image effects, especially applying hierarchy of effects model. Theoretically, country image has influences on consumer perceptions and behaviors toward a product with a certain country-of-origin. This study suggests the conceptual model including a number of variables, such as country image, product credibility, perceived quality, perceived risk, information costs, and purchase intention. With suggested hypotheses, further empirical study will be conducted to test the hypotheses. Despite general theoretical review on country image effects, empirical study will focus on country image of Korea in Australian market.

Suggested Citation

  • Bong-Sup Shin, 2006. "What Matters to Korean Products in Australia: Focus on the Country Image Effects," International Area Studies Review, Center for International Area Studies, Hankuk University of Foreign Studies, vol. 9(1), pages 173-193, March.
    • Handle: RePEc:sae:intare:v:9:y:2006:i:1:p:173-193
    DOI: 10.1177/223386590600900109
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/223386590600900109
    Download Restriction: no
    File URL: https://libkey.io/10.1177/223386590600900109?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. "Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 175-187, September.
    2. Klenosky, David B. & Benet, Suzeanne B. & Chadraba, Petr, 1996. "Assessing Czech consumers' reactions to western marketing practices: A conjoint approach," Journal of Business Research, Elsevier, vol. 36(2), pages 189-198, June.
    3. Maheswaran, Durairaj, 1994. "Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 354-365, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. van Herpen, H.W.I. & Pieters, R. & Fidrmucova, J. & Roosenboom, P.G.J., 2000. "The information content of magazine advertising in market and transition economies," Other publications TiSEM 27d59b33-299e-4177-a0b7-a, Tilburg University, School of Economics and Management.
    2. Yu, Julie H. & Albaum, Gerald, 2002. "Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later," Journal of Business Research, Elsevier, vol. 55(11), pages 891-899, November.
    3. Paletto, Alessandro & Notaro, Sandra, 2018. "Secondary wood manufactures' willingness-to-pay for certified wood products in Italy," Forest Policy and Economics, Elsevier, vol. 92(C), pages 65-72.
    4. McKendree, Melissa G.S. & Ortega, David L. & Widmar, Nicole Olynk & Wang, H. Holly, 2013. "Consumer Perceptions of Seafood Industries in the Wake of the Deepwater Horizon Oil Spill and Fukushima Daiichi Nuclear Disaster," Staff Paper Series 155582, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    5. Xenia Raufeisen & Linda Wulf & Sören Köcher & Ulya Faupel & Hartmut H. Holzmüller, 2019. "Spillover effects in marketing: integrating core research domains," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 249-267, December.
    6. Moon, B. J. & Jain, S. C., 2002. "Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude," International Business Review, Elsevier, vol. 11(2), pages 117-138, April.
    7. Cuffaro, Nadia & Di Giacinto, Marina, 2015. "Credence goods, consumers’ trust in regulation and high quality exports," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 4(2), pages 1-19, August.
    8. Bruhn, Manfred & Schwarz, Jürgen & Batt, Verena, 2012. "Swissness als Erfolgsfaktor – Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(2), pages 153-179.
    9. Amedeo Maizza & Monica Fait & Paola Scorrano & Antonio Iazzi, 2019. "How Knowledge Sharing Culture Can Become a Facilitator of the Sustainable Development in the Agrifood Sector," Sustainability, MDPI, vol. 11(4), pages 1-15, February.
    10. Reichert, Michael Justus & Fantapié-Altobelli, Claudia, 2016. "Country-of-origin effects in industrial goods markets: Do country-of-origin image effects differ for different buying center members?," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 9(2), pages 623-649.
    11. Amine, Lyn Suzanne, 2008. "Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia," International Business Review, Elsevier, vol. 17(4), pages 402-422, August.
    12. Minyoung Kim & Sunghoon Kim & Jongkuk Lee, 2018. "Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market," Marketing Letters, Springer, vol. 29(2), pages 189-205, June.
    13. Septianto, Felix & Chiew, Tung Moi & Thai, Nguyen T., 2020. "The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    14. Rodrigo, Padmali & Khan, Hina & Ekinci, Yuksel, 2019. "The determinants of foreign product preference amongst elite consumers in an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 139-148.
    15. Zachary S Johnson & Yichao Tian & Sangwon Lee, 2016. "Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 403-418, July.
    16. Fong, Cher-Min & Lee, Chun-Ling & Du, Yunzhou, 2015. "Consumer animosity and foreign direct investment: An investigation of consumer responses," International Business Review, Elsevier, vol. 24(1), pages 23-32.
    17. Shao, Bingjia & Cheng, Zhendong & Wan, Lijuan & Yue, Jie, 2021. "The impact of cross border E-tailer's return policy on consumer's purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    18. Jiménez, Nadia Huitzilin & San Martín, Sonia, 2010. "The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity," International Business Review, Elsevier, vol. 19(1), pages 34-45, February.
    19. Aby Abraham & Sanjay Patro, 2014. "‘Country-of-Origin’ Effect and Consumer Decision-making," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 309-318, August.
    20. Bylon Abeeku Bamfo, 2012. "Consumer Attitude Toward Products Made In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(1), pages 39-46.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:intare:v:9:y:2006:i:1:p:173-193. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.hufs.ac.kr/user/hufsenglish/re_1.jsp .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.