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The information content of magazine advertising in market and transition economies

Author

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  • van Herpen, H.W.I.

    (Tilburg University, School of Economics and Management)

  • Pieters, R.

    (Tilburg University, School of Economics and Management)

  • Fidrmucova, J.

    (Tilburg University, School of Economics and Management)

  • Roosenboom, P.G.J.

    (Tilburg University, School of Economics and Management)

Abstract

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Suggested Citation

  • van Herpen, H.W.I. & Pieters, R. & Fidrmucova, J. & Roosenboom, P.G.J., 2000. "The information content of magazine advertising in market and transition economies," Other publications TiSEM 27d59b33-299e-4177-a0b7-a, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:27d59b33-299e-4177-a0b7-a532f3efe494
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    References listed on IDEAS

    as
    1. Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. "Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 175-187, September.
    2. Klenosky, David B. & Benet, Suzeanne B. & Chadraba, Petr, 1996. "Assessing Czech consumers' reactions to western marketing practices: A conjoint approach," Journal of Business Research, Elsevier, vol. 36(2), pages 189-198, June.
    3. Stigler, George J., 2011. "Economics of Information," Ekonomicheskaya Politika / Economic Policy, Russian Presidential Academy of National Economy and Public Administration, vol. 5, pages 35-49.
    4. Maheswaran, Durairaj, 1994. "Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 354-365, September.
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    Cited by:

    1. Gebreselassie, Andinet Worku, 2019. "On communicating about taboo social issues in least developed countries : The case of Ethiopia," Other publications TiSEM bb35ee74-fdd7-4220-af92-5, Tilburg University, School of Economics and Management.
    2. Marcin Nowakowski & Barbara Nowakowska, 2016. "Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce )," Research Reports, University of Warsaw, Faculty of Management, vol. 1(20), pages 123-135.

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