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Expanding the boundaries of digital orientation research: Scale development and validation

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  • Kindermann, Bastian
  • Vera Hedwig Schmidt, Corinna
  • Fengel, Florian
  • Strese, Steffen

Abstract

Firms keep struggling to realize the benefits of digital transformation processes. Research, therefore, proposes implementing a firm-wide organizational configuration with a digital orientation (DO) fostering digital innovation and transformation initiatives. However, exploration of DO remains somewhat constrained as existing measurement approaches are limited to secondary data. In this study, we develop a new scale to measure DO, specifically in survey-based research. Leveraging survey data from 1,488 top executives of German companies and drawing on the resource-based view, we empirically validate that our scale captures the performance-enhancing effects of DO.

Suggested Citation

  • Kindermann, Bastian & Vera Hedwig Schmidt, Corinna & Fengel, Florian & Strese, Steffen, 2024. "Expanding the boundaries of digital orientation research: Scale development and validation," Journal of Business Research, Elsevier, vol. 185(C).
    • Handle: RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324003990
    DOI: 10.1016/j.jbusres.2024.114895
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