IDEAS home Printed from https://ideas.repec.org/h/elg/eechap/21327_4.html
   My bibliography  Save this book chapter

Leverage and activation

In: Concise Introduction to Sport Marketing

Author

Listed:
  • .

Abstract

The chapter titled “Leverage and activation” defines the terms leveraging and activation and explains how they are similar and different. The advantages and disadvantages of types of leveraging are discussed. A strong emphasis is placed on mutual value in engaging activities in areas such as positioning, storytelling, and shareable experiences. The topic of ambushing in sponsorship is also introduced.

Suggested Citation

  • ., 2023. "Leverage and activation," Chapters, in: Concise Introduction to Sport Marketing, chapter 4, pages 57-71, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21327_4
    as

    Download full text from publisher

    File URL: https://www.elgaronline.com/doi/10.4337/9781802208412.00014
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:21327_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.