Concise Introduction to Sport Marketing
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Individual chapters are listed in the "Chapters" tab
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Book Chapters
The following chapters of this book are listed in IDEAS- ., 2023. "Two types of sport marketing," Chapters, in: Concise Introduction to Sport Marketing, chapter 1, pages 2-18, Edward Elgar Publishing.
- ., 2023. "Consumers and fans in multiple roles," Chapters, in: Concise Introduction to Sport Marketing, chapter 2, pages 19-39, Edward Elgar Publishing.
- ., 2023. "Partnership goals in sponsoring," Chapters, in: Concise Introduction to Sport Marketing, chapter 3, pages 41-56, Edward Elgar Publishing.
- ., 2023. "Leverage and activation," Chapters, in: Concise Introduction to Sport Marketing, chapter 4, pages 57-71, Edward Elgar Publishing.
- ., 2023. "Assessing outcomes of sponsoring relationships," Chapters, in: Concise Introduction to Sport Marketing, chapter 5, pages 72-88, Edward Elgar Publishing.
- ., 2023. "Sport products in a connected world," Chapters, in: Concise Introduction to Sport Marketing, chapter 6, pages 90-108, Edward Elgar Publishing.
- ., 2023. "Sport participation," Chapters, in: Concise Introduction to Sport Marketing, chapter 7, pages 109-125, Edward Elgar Publishing.
- ., 2023. "Selling the experience," Chapters, in: Concise Introduction to Sport Marketing, chapter 8, pages 126-146, Edward Elgar Publishing.
- ., 2023. "Integration and shared value," Chapters, in: Concise Introduction to Sport Marketing, chapter 9, pages 148-163, Edward Elgar Publishing.
- ., 2023. "Anticipating the future," Chapters, in: Concise Introduction to Sport Marketing, chapter 10, pages 164-179, Edward Elgar Publishing.
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Keywords
Business and Management; Economics and Finance;Statistics
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