IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v182y2024ics0148296324002923.html
   My bibliography  Save this article

Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation

Author

Listed:
  • Kanungo, Rama Prasad
  • Liu, Rui
  • Gupta, Suraksha

Abstract

Cognitive analytics employs and analyses complex and heterogeneous data sources generating deeper insights that mimic the natural intelligence of the human brain. Cognitive analytics-enabled Artificial Intelligence (AI) that promotes Business Model Innovation (BMI) for the efficiency of the healthcare system is a nascent and undertheorized domain. Within the healthcare management systems, stakeholders’ engagement with AI, particularly with responsible AI, to optimize BMI and improve business performance is bounded by several caveats. Using the Technology Acceptance Model (TAM) and Social Network Theory (SNT) as our conceptual foci, we empirically examine through the Multilayer Perceptron Neural Network the extent to which responsible AI leads to Business Model Innovation (BMI) through the stakeholders’ engagement. Our contributions are novel which demonstrate that cognitive analytics-enabled responsible AI is central to innovation, and healthcare stakeholders exhibit a robust propensity to reorientate and innovate their existing BMI to achieve improved business performance. It has significant implications for innovation, AI and cognitive analytics literature.

Suggested Citation

  • Kanungo, Rama Prasad & Liu, Rui & Gupta, Suraksha, 2024. "Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation," Journal of Business Research, Elsevier, vol. 182(C).
    • Handle: RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324002923
    DOI: 10.1016/j.jbusres.2024.114788
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296324002923
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2024.114788?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Di Vaio, Assunta & Palladino, Rosa & Hassan, Rohail & Escobar, Octavio, 2020. "Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature review," Journal of Business Research, Elsevier, vol. 121(C), pages 283-314.
    2. Wang, Changlin & Teo, Thompson S.H. & Janssen, Marijn, 2021. "Public and private value creation using artificial intelligence: An empirical study of AI voice robot users in Chinese public sector," International Journal of Information Management, Elsevier, vol. 61(C).
    3. Schiavone, Francesco & Mancini, Daniela & Leone, Daniele & Lavorato, Domenica, 2021. "Digital business models and ridesharing for value co-creation in healthcare: A multi-stakeholder ecosystem analysis," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    4. Alexander Gleiss & Marco Kohlhagen & Key Pousttchi, 2021. "An apple a day – how the platform economy impacts value creation in the healthcare market," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 849-876, December.
    5. Stijn Claessens & Jon Frost & Grant Turner & Feng Zhu, 2018. "Fintech credit markets around the world: size, drivers and policy issues," BIS Quarterly Review, Bank for International Settlements, September.
    6. Hunter, Benjamin M. & Murray, Susan F. & Marathe, Shweta & Chakravarthi, Indira, 2022. "Decentred regulation: The case of private healthcare in India," World Development, Elsevier, vol. 155(C).
    7. Teece, David J., 2018. "Profiting from innovation in the digital economy: Enabling technologies, standards, and licensing models in the wireless world," Research Policy, Elsevier, vol. 47(8), pages 1367-1387.
    8. Jiatao Li & Liang Chen & Jingtao Yi & Jiye Mao & Jianwen Liao, 2019. "Ecosystem-specific advantages in international digital commerce," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(9), pages 1448-1463, December.
    9. Shirish C. Srivastava & Thompson S.H. Teo, 2007. "E-Government Payoffs: Evidence from Cross-Country Data," Journal of Global Information Management (JGIM), IGI Global, vol. 15(4), pages 20-40, October.
    10. Keiningham, Timothy & Aksoy, Lerzan & Bruce, Helen L. & Cadet, Fabienne & Clennell, Natasha & Hodgkinson, Ian R. & Kearney, Treasa, 2020. "Customer experience driven business model innovation," Journal of Business Research, Elsevier, vol. 116(C), pages 431-440.
    11. Daeheon Choi & Chune Young Chung & Thou Seyha & Jason Young, 2020. "Factors Affecting Organizations’ Resistance to the Adoption of Blockchain Technology in Supply Networks," Sustainability, MDPI, vol. 12(21), pages 1-37, October.
    12. Ilya R. P. Cuypers & Gokhan Ertug & John Cantwell & Akbar Zaheer & Martin Kilduff, 2020. "Making connections: Social networks in international business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(5), pages 714-736, July.
    13. Montes de Oca Munguia, Oscar & Pannell, David J. & Llewellyn, Rick & Stahlmann-Brown, Philip, 2021. "Adoption pathway analysis: Representing the dynamics and diversity of adoption for agricultural practices," Agricultural Systems, Elsevier, vol. 191(C).
    14. Arayankalam, Jithesh & Khan, Anupriya & Krishnan, Satish, 2021. "How to deal with corruption? Examining the roles of e-government maturity, government administrative effectiveness, and virtual social networks diffusion," International Journal of Information Management, Elsevier, vol. 58(C).
    15. Adrian MICU & Alexandru CAPATINA & Angela-Eliza MICU, 2018. "Exploring Artificial Intelligence Techniques’ Applicability in Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-165, November.
    16. Haaker, Timber & Ly, Pham Thi Minh & Nguyen-Thanh, Nhan & Nguyen, Hanh Thi Hong, 2021. "Business model innovation through the application of the Internet-of-Things: A comparative analysis," Journal of Business Research, Elsevier, vol. 126(C), pages 126-136.
    17. Sjödin, David & Parida, Vinit & Palmié, Maximilian & Wincent, Joakim, 2021. "How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops," Journal of Business Research, Elsevier, vol. 134(C), pages 574-587.
    18. Keith D Brouthers & Kim Dung Geisser & Franz Rothlauf, 2016. "Explaining the internationalization of ibusiness firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 47(5), pages 513-534, June.
    19. Di Vaio, Assunta & Hassan, Rohail & Alavoine, Claude, 2022. "Data intelligence and analytics: A bibliometric analysis of human–Artificial intelligence in public sector decision-making effectiveness," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    20. Thomas H. Davenport, 2018. "From analytics to artificial intelligence," Journal of Business Analytics, Taylor & Francis Journals, vol. 1(2), pages 73-80, July.
    21. Liena Kano & Eric W. K. Tsang & Henry Wai-chung Yeung, 2020. "Correction to: Global value chains: A review of the multi-disciplinary literature," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(8), pages 1353-1353, October.
    22. Assunta Di Vaio & Flavio Boccia & Loris Landriani & Rosa Palladino, 2020. "Artificial Intelligence in the Agri-Food System: Rethinking Sustainable Business Models in the COVID-19 Scenario," Sustainability, MDPI, vol. 12(12), pages 1-12, June.
    23. Bucciol, Alessandro & Camboni, Riccardo & Valbonesi, Paola, 2020. "Purchasing medical devices: The role of buyer competence and discretion," Journal of Health Economics, Elsevier, vol. 74(C).
    24. V. Kumar & Rajendra Srivastava, 2020. "New perspectives on business model innovations in emerging markets," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 815-825, September.
    25. Prokopis K. Theodoridis & Dimitris C. Gkikas, 2019. "How Artificial Intelligence Affects Digital Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1319-1327, Springer.
    26. Yves Doz, 2011. "Qualitative research for international business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 42(5), pages 582-590, June.
    27. Kirsten Martin, 2019. "Ethical Implications and Accountability of Algorithms," Journal of Business Ethics, Springer, vol. 160(4), pages 835-850, December.
    28. Morley, Jessica & Machado, Caio C.V. & Burr, Christopher & Cowls, Josh & Joshi, Indra & Taddeo, Mariarosaria & Floridi, Luciano, 2020. "The ethics of AI in health care: A mapping review," Social Science & Medicine, Elsevier, vol. 260(C).
    29. Satish Nambisan & Shaker A. Zahra & Yadong Luo, 2019. "Global platforms and ecosystems: Implications for international business theories," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(9), pages 1464-1486, December.
    30. McColl-Kennedy, Janet R. & Hogan, Suellen J. & Witell, Lars & Snyder, Hannah, 2017. "Cocreative customer practices: Effects of health care customer value cocreation practices on well-being," Journal of Business Research, Elsevier, vol. 70(C), pages 55-66.
    31. Anol Bhattacherjee & Neset Hikmet, 2007. "Physicians' resistance toward healthcare information technology: a theoretical model and empirical test," European Journal of Information Systems, Taylor & Francis Journals, vol. 16(6), pages 725-737, December.
    32. Svajone Bekesiene & Rasa Smaliukiene & Ramute Vaicaitiene, 2021. "Using Artificial Neural Networks in Predicting the Level of Stress among Military Conscripts," Mathematics, MDPI, vol. 9(6), pages 1-23, March.
    33. Effy Vayena & Alessandro Blasimme & I Glenn Cohen, 2018. "Machine learning in medicine: Addressing ethical challenges," PLOS Medicine, Public Library of Science, vol. 15(11), pages 1-4, November.
    34. Mohan R. Tanniru & Nimit Agarwal & Amanda Sokan & Salim Hariri, 2021. "An Agile Digital Platform to Support Population Health—A Case Study of a Digital Platform to Support Patients with Delirium Using IoT, NLP, and AI," IJERPH, MDPI, vol. 18(11), pages 1-22, May.
    35. Jean-François Hennart, 2019. "Digitalized service multinationals and international business theory," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(8), pages 1388-1400, October.
    36. Gupta, Suraksha & Kanungo, Rama Prasad, 2022. "Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment," Journal of Business Research, Elsevier, vol. 148(C), pages 262-276.
    37. Wang, Yichuan & Kung, LeeAnn & Byrd, Terry Anthony, 2018. "Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 3-13.
    38. Liena Kano & Eric W. K. Tsang & Henry Wai-chung Yeung, 2020. "Global value chains: A review of the multi-disciplinary literature," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(4), pages 577-622, June.
    39. Julian Birkinshaw & Mary Yoko Brannen & Rosalie L Tung, 2011. "From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 42(5), pages 573-581, June.
    40. André O Laplume & Bent Petersen & Joshua M Pearce, 2016. "Global value chains from a 3D printing perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 47(5), pages 595-609, June.
    41. Elitsa R Banalieva & Charles Dhanaraj, 2019. "Internalization theory for the digital economy," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(8), pages 1372-1387, October.
    42. Ping Zhang & Yan Liu & Lu Miao, 2021. "Impacts of social networks on floating population wages under different marketization levels: empirical analysis of China’s 2016 national floating population dynamic monitoring data," Applied Economics, Taylor & Francis Journals, vol. 53(22), pages 2567-2583, May.
    43. Patrick Mikalef & Kieran Conboy & Jenny Eriksson Lundström & Aleš Popovič, 2022. "Thinking responsibly about responsible AI and ‘the dark side’ of AI," European Journal of Information Systems, Taylor & Francis Journals, vol. 31(3), pages 257-268, May.
    44. Agarwal, Nivedita & Brem, Alexander & Grottke, Michael, 2018. "Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets: The case of the Indian healthcare innovations," Technological Forecasting and Social Change, Elsevier, vol. 135(C), pages 91-98.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Keith D. Brouthers & Liang Chen & Sali Li & Noman Shaheer, 2022. "Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(9), pages 2088-2115, December.
    2. De Beule, Filip & Van Assche, Ari & Nevens, Joren, 2022. "Additive Manufacturing and Production Internationalization: An Internalization Perspective," Journal of International Management, Elsevier, vol. 28(4).
    3. Ahi, Alan A. & Sinkovics, Noemi & Shildibekov, Yelnur & Sinkovics, Rudolf R. & Mehandjiev, Nikolay, 2022. "Advanced technologies and international business: A multidisciplinary analysis of the literature," International Business Review, Elsevier, vol. 31(4).
    4. Delios, Andrew & Li, Jiatao & Schotter, Andreas P.J. & Vrontis, Demetris, 2024. "Challenging the orthodoxy in international business research: Directions for “new” research areas," Journal of World Business, Elsevier, vol. 59(4).
    5. Rong, Ke & Kang, Zhengyao & Williamson, Peter J., 2022. "Liability of ecosystem integration and internationalisation of digital firms," Journal of International Management, Elsevier, vol. 28(4).
    6. Han, Xiaomin & Goxe, François & Freeman, Susan, 2024. "Internationalization through social networks: A systematic review and future research agenda," International Business Review, Elsevier, vol. 33(4).
    7. Feliciano-Cestero, María M. & Ameen, Nisreen & Kotabe, Masaaki & Paul, Justin & Signoret, Mario, 2023. "Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization," Journal of Business Research, Elsevier, vol. 157(C).
    8. Sinéad Monaghan & Esther Tippmann & Nicole Coviello, 2020. "Born digitals: Thoughts on their internationalization and a research agenda," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(1), pages 11-22, February.
    9. Yadong Luo, 2022. "A general framework of digitization risks in international business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(2), pages 344-361, March.
    10. Juergensen, Jill Josefina & Narula, Rajneesh & Surdu, Irina, 2022. "A systematic review of the relationship between international diversification and innovation: A firm-level perspective," International Business Review, Elsevier, vol. 31(2).
    11. Jingtao Yi & Jiatao Li & Liang Chen, 2023. "Ecosystem social responsibility in international digital commerce," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(1), pages 24-41, February.
    12. Yadong Luo, 2022. "New connectivity in the fragmented world," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(5), pages 962-980, July.
    13. Rong (Ratchel) Zeng & Birgitte Grøgaard & Ingmar Björkman, 2023. "Navigating MNE control and coordination: A critical review and directions for future research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(9), pages 1599-1622, December.
    14. Zeng, Jing, 2022. "Orchestrating ecosystem resources in a different country: Understanding the integrative capabilities of sharing economy platform multinational corporations," Journal of World Business, Elsevier, vol. 57(6).
    15. Strange, Roger & Chen, Liang & Fleury, Maria Tereza Leme, 2022. "Digital Transformation and International Strategies," Journal of International Management, Elsevier, vol. 28(4).
    16. Satish Nambisan & Yadong Luo, 2021. "Toward a loose coupling view of digital globalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1646-1663, October.
    17. Klaus E. Meyer & Chengguang Li & Andreas P. J. Schotter, 0. "Managing the MNE subsidiary: Advancing a multi-level and dynamic research agenda," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 0, pages 1-39.
    18. Klaus E. Meyer & Jiatao Li & Keith D. Brouthers & Ruey-Jer ‘‘Bryan’’ Jean, 2023. "International business in the digital age: Global strategies in a world of national institutions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(4), pages 577-598, June.
    19. Shaheer, Noman & Kim, Kijong & Li, Sali, 2022. "Internationalization of Digital Innovations: A Rapidly Evolving Research Stream," Journal of International Management, Elsevier, vol. 28(4).
    20. Zahoor, Nadia & Khan, Zaheer & Shenkar, Oded, 2023. "International vertical alliances within the international business field: A systematic literature review and future research agenda," Journal of World Business, Elsevier, vol. 58(1).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324002923. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.