IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v32y2006i4p590-595.html
   My bibliography  Save this article

Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes

Author

Listed:
  • Jinhee Choi
  • B. Kyu Kim
  • Incheol Choi
  • Youjae Yi

Abstract

Ratner and Kahn demonstrated that individuals believed that others would seek more variety than they themselves would seek. Building on this finding, we expected the variety-seeking tendency to be greater when people made choices for others, and we examined the mechanisms of this phenomenon. Study 1 explored an interpersonal mechanism and demonstrated that variety seeking for others became stronger when individuals were held accountable for their choices. Studies 2 and 3 explored an intrapersonal mechanism and showed that because of "focusing," people expected satiation with repeated consumption to occur more quickly for others than for self. Implications and future research are discussed. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Jinhee Choi & B. Kyu Kim & Incheol Choi & Youjae Yi, 2006. "Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(4), pages 590-595, March.
    • Handle: RePEc:oup:jconrs:v:32:y:2006:i:4:p:590-595
    DOI: 10.1086/500490
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/500490
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1086/500490?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Julian Givi & Yumei Mu, 2023. "The Oversensitivity in Gift-Giving Phenomenon," Marketing Letters, Springer, vol. 34(4), pages 619-631, December.
    2. Polman, Evan, 2012. "Self–other decision making and loss aversion," Organizational Behavior and Human Decision Processes, Elsevier, vol. 119(2), pages 141-150.
    3. Oliver Fabel & Christian Hopp & Alexander Speil, 2020. "Advice‐seeking and advice‐utilization for hiring decisions: An investigation of a partially outsourced recruitment process for rank‐and‐file managers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(5), pages 784-799, July.
    4. Kim, Jungkeun, 2020. "Impact of the perceived threat of COVID-19 on variety-seeking," Australasian marketing journal, Elsevier, vol. 28(3), pages 108-116.
    5. Martenson, Rita, 2018. "Curiosity motivated vacation destination choice in a reward and variety-seeking perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 70-78.
    6. Bose, Arundhati Sarkar & Sarkar, Sumit, 2022. "Delight or disappointment? A model of signal-based other-pleasing choice," Journal of choice modelling, Elsevier, vol. 42(C).
    7. Wang, Wangshuai & Raghunathan, Rajagopal & Gauri, Dinesh K., 2022. "Powerlessness, variety-seeking, and the mediating role of need for autonomy," Journal of Retailing, Elsevier, vol. 98(4), pages 706-723.
    8. Schumacher, Anika & Goukens, Caroline & Geyskens, Kelly, 2021. "Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 715-731.
    9. Jin, Ziniu, 2024. "Feeling bored, seeking more? The assimilation and contrast effect of environmental monotony on variety seeking behavior," International Review of Economics & Finance, Elsevier, vol. 93(PA), pages 148-161.
    10. Ximena Garcia-Rada & Lalin Anik & Dan Ariely, 2019. "Consuming together (versus separately) makes the heart grow fonder," Marketing Letters, Springer, vol. 30(1), pages 27-43, March.
    11. Eraslan, Veysel & Omole, John & Sensoy, Ahmet & Ozdamar, Melisa, 2022. "Other people's money: A comparison of institutional investors," Emerging Markets Review, Elsevier, vol. 53(C).
    12. Liu, Yi & Polman, Evan & Liu, Yongfang & Jiao, Jiangli, 2018. "Choosing for others and its relation to information search," Organizational Behavior and Human Decision Processes, Elsevier, vol. 147(C), pages 65-75.
    13. Huang, Zhongqiang (Tak) & Kwong, Jessica Y.Y., 2016. "Illusion of variety: Lower readability enhances perceived variety," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 674-687.
    14. Givi, Julian, 2020. "(Not) giving the same old song and dance: Givers’ misguided concerns about thoughtfulness and boringness keep them from repeating gifts," Journal of Business Research, Elsevier, vol. 117(C), pages 87-98.
    15. Sharma, Piyush & Sivakumaran, Bharadhwaj & Marshall, Roger, 2010. "Impulse buying and variety seeking: A trait-correlates perspective," Journal of Business Research, Elsevier, vol. 63(3), pages 276-283, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:32:y:2006:i:4:p:590-595. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.