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Ritual dynamics of a Northern Irish festivalscape

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  • Downey, Hilary
  • Sherry, John F.

Abstract

In this ethnography of an ephemeral public art installation in Derry-Londonderry Northern Ireland, we examine a festivalscape ritual that leads to personal and social transformation. The event, coordinated by global and local actors and co-created by sectarian participants, became a material forum for the expression and resolution of grief resulting from decades of internecine conflict. We analyze the ritual dynamics that gave rise to, maintained, and dematerialized the festivalscape; explore activities integral to the festivalscape; summarize the managerial implications of the ritual complex; and suggest future research to deepen insight into such a ritual.

Suggested Citation

  • Downey, Hilary & Sherry, John F., 2022. "Ritual dynamics of a Northern Irish festivalscape," Journal of Business Research, Elsevier, vol. 153(C), pages 365-377.
    • Handle: RePEc:eee:jbrese:v:153:y:2022:i:c:p:365-377
    DOI: 10.1016/j.jbusres.2022.08.039
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    References listed on IDEAS

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    1. Tonya Williams Bradford & John F. Sherry, 2015. "Domesticating Public Space through Ritual: Tailgating as Vestaval," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(1), pages 130-151.
    2. Michelle F. Weinberger & Melanie Wallendorf, 2012. "Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(1), pages 74-92.
    3. Rebecca Hamilton, 2016. "Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 281-285, May.
    4. Rook, Dennis W, 1985. "The Ritual Dimension of Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 251-264, December.
    5. Lee, Yong-Ki & Lee, Choong-Ki & Lee, Seung-Kon & Babin, Barry J., 2008. "Festivalscapes and patrons' emotions, satisfaction, and loyalty," Journal of Business Research, Elsevier, vol. 61(1), pages 56-64, January.
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